Some of these factors are out of your control, but creative execution is not one of them. There are a few creative principles that consistently attract increased attention, as measured by attention and time asia cell phone number list spent interacting with an ad.
One of these factors is emotion. You should not just use emotions, but specifically develop them in the "roller coaster" technique, when emotions change from peak to neutral several times during the advertisement. This makes the story convincing.
Another important factor is the timing of the brand logo in the ad. Research shows that if it happens too early and lasts too long, people are likely to stop watching the ad. Brand pulsing, where your brand logo appears and disappears throughout the ad, seems to work best.
Attract customers' attention in the long term
The first time you introduce your brand to a customer, you shouldn’t immediately demand several minutes of their attention. This marketing principle is known as the “engagement ladder.” The idea is to gradually build your audience’s relationship with your brand. Using different ad lengths is a good way to do this. For example, try running short ads first, then moving on to longer ones. You can also try sequential storytelling, breaking up compelling stories into multiple parts and remarketing to viewers so they see the ads in sequence.
There is no magic formula for grabbing the attention of potential customers, but there are certain principles that brands can rely on, including those listed in this article.
