Browsing customers want to see what’s new, what’s popular, and what’s on sale. When shoppers come to a site regularly, they don’t want to see the same information they saw a week canada phone number library ago; it breaks trust and makes them think the site isn’t being properly cared for or even active. They’re interested in the latest products, the latest deals, and what others are buying. Similar items to what they’ve reviewed and recommended products help them navigate the site, leading them to new areas or new products.
For those browsing and then shopping, the essentials include:
Lists of new, popular and discounted products
Easy access to new inventory through related links and recommended products
The ability to share information about products they like (like reviews and social media)
Researchers
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These customers are definitely looking for a specific product or service, but they will compare prices, shipping details, features, return policies, and other considerations before actually making a purchase. They are patient customers and are not driven by impulse. If they can't find what they are looking for right now, they are willing to wait and try again in a few weeks or even months.
Researchers may visit multiple sites to gather information before making a purchase. The goal is to convert these researchers into buyers on your site. Trust is important in online transactions. If researchers see that your site offers detailed product descriptions, visuals, easy product comparison, excellent support, and clear navigation, they are more likely to purchase from your site.
