Themes such as digital transformation, innovation, HR, future of work, communication, collaboration and connection are central to this series. How should companies deal with change, what can employees do to join in and what lesson should we learn? A positive look into the world of tomorrow, through the eyes of the thought leaders. Open Up Digitals is a co-production of Fellow Digitals and Frankwatching.
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The Dopper bottles: handy and refillable, in all sorts of colours. When you hear the creator and owner of Dopper talk, it seems as if his team is not at all out to sell these bottles. In fact, Merijn Everaarts does not even talk about a company or product. In his description, Dopper is an initiative. Intended to get people moving, in the fight against plastic waste. The bottles serve to generate income to realise this goal. Mainly by organising events that attract (media) attention. Purpose par excellence. That has proven to be successful for 10 years.
Merijn Everaarts - creator and owner of Dopper - Purpose
Merijn Everaats, inventor of the Dopper, is now fighting against disposable plastic bottles together with his 50 employees.
If you are pursuing a good cause, you can of course also choose to set up a foundation and look for subsidies or sponsors. At Dopper, they have approached it differently. They look for partnerships to actually get people to take a meaningful step. Partnerships with different companies are increasing the impact. For example, for a while, buyers of an electric BMW received a personalized Dopper with their car instead of the traditional bunch of flowers.
