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3. Email Marketing
Email marketing is one of the most common ways to generate leads, with 78% of organizations using email to attract, nurture, and convert qualified leads. With email, your business can take a personalized, long-term approach to growing your company and its relationship with potential customers. It’s one of the best practices for lead gen.
Considered one of the most challenging lead generation strategies by almost 50% of marketers, social media presents a tremendous opportunity for companies that can master networks like Facebook, LinkedIn, and Instagram.
5. Content Marketing
Content marketing is another powerful lead generation channel. With original, audience-focused content, your business can support all your lead generation efforts — from search to social media to email — and attract the leads you want.
Continue reading to reach the other titles of our article series!
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