External branding extends to brand perception in the minds of customers
Posted: Tue Dec 17, 2024 4:27 am
this is especially true when it comes to online assets such as social media. Looking at social media reveals important insights into how consumers feel about your brand. Be sure to also look at any mentions of your business in blogs, vlogs, and articles.
This step might sound overwhelming, particularly if cell phone directory south africa you’re a large business, have a strong online presence, or have been operating for some time. Even if you’re a small business, it’s likely there will be mentions of your brand spread far and wide.
Use a media monitoring tool like Determ to dig deeper. AI-powered platforms like this automatically monitor and analyze social media and online mentions for you. So if you were worried about plowing resources into manually doing this, it’ll put your mind at ease.
Looking at external branding and assets will generate useful data. But inevitably there will be gaps in your gathered data, and what it will be able to tell you.
There are ways to give a more complete picture, and sources you should utilize to fill any gaps.
For example, you might use customer surveys or focus groups to gather further customer insights. These are valuable as they can provide more detailed information about how the brand is perceived.
But there is another way, closer to home, to reveal insights into how the brand’s reputation is faring. Your staff and business partners, if interviewed, may be able to give useful information, based on their impression of the business and also the feedback they get from consumers directly.
This step might sound overwhelming, particularly if cell phone directory south africa you’re a large business, have a strong online presence, or have been operating for some time. Even if you’re a small business, it’s likely there will be mentions of your brand spread far and wide.
Use a media monitoring tool like Determ to dig deeper. AI-powered platforms like this automatically monitor and analyze social media and online mentions for you. So if you were worried about plowing resources into manually doing this, it’ll put your mind at ease.
Looking at external branding and assets will generate useful data. But inevitably there will be gaps in your gathered data, and what it will be able to tell you.
There are ways to give a more complete picture, and sources you should utilize to fill any gaps.
For example, you might use customer surveys or focus groups to gather further customer insights. These are valuable as they can provide more detailed information about how the brand is perceived.
But there is another way, closer to home, to reveal insights into how the brand’s reputation is faring. Your staff and business partners, if interviewed, may be able to give useful information, based on their impression of the business and also the feedback they get from consumers directly.