But why does this matter?
Posted: Tue Dec 17, 2024 4:26 am
Different audiences have different concerns and so will interact with your brand differently. Your audit should take this into account.
For example, let’s say you manage a start-up selling 3D printed health supplements. You might be targeting customers aged 18-40 with an interest in wellness and sustainability. But chances are you also want to target potential investors and partners who can help scale your business.
Your audit should analyze perceptions of each stakeholder canadian whatsapp number group as this collective feedback will offer valuable insights that could determine what direction you take in the future.
Step 3: Assess branding
This step is really where the brand audit takes shape. It means making a thorough assessment of all assets and branding that might impact reputation.
In any organization, there are internal and external assets. In the same way you might store important business data on a PBX cloud rather than on-site, not all of your brand’s assets are internal to the business.
Internal branding is important, but it has less impact on your reputation in the wider world. It consists of internal signage, newsletters, and the design of offices and workplaces.
External branding, on the other hand, is an asset that impacts reputation in a major way.
Examples of external branding include your logo, website, advertising, and social media pages.
But external branding doesn’t just cover tangible, visible things like logos – it also covers experiences and interactions. For example, it encompasses customer support and the customer journey and experience.
For example, let’s say you manage a start-up selling 3D printed health supplements. You might be targeting customers aged 18-40 with an interest in wellness and sustainability. But chances are you also want to target potential investors and partners who can help scale your business.
Your audit should analyze perceptions of each stakeholder canadian whatsapp number group as this collective feedback will offer valuable insights that could determine what direction you take in the future.
Step 3: Assess branding
This step is really where the brand audit takes shape. It means making a thorough assessment of all assets and branding that might impact reputation.
In any organization, there are internal and external assets. In the same way you might store important business data on a PBX cloud rather than on-site, not all of your brand’s assets are internal to the business.
Internal branding is important, but it has less impact on your reputation in the wider world. It consists of internal signage, newsletters, and the design of offices and workplaces.
External branding, on the other hand, is an asset that impacts reputation in a major way.
Examples of external branding include your logo, website, advertising, and social media pages.
But external branding doesn’t just cover tangible, visible things like logos – it also covers experiences and interactions. For example, it encompasses customer support and the customer journey and experience.