7 Steps to Conducting a Reputation Audit
Posted: Tue Dec 17, 2024 4:24 am
Knowing how your brand is perceived and valued is an essential brand principle, and carrying out an effective reputation audit is the most practical way of gaining this information.
While there is no one way of conducting a reputation canadian phone number list for whatsapp audit, there are several steps you can take to carry out an effective and comprehensive reputation audit for your brand. Let’s take a look at seven of them below.
Step 1: Define Your Goals and Objectives
Chances are you and your team already have an inkling of your brand’s potential issues and weak points. Maybe customers have complained about unsustainable materials used in your packaging and it’s leading to customer churn. Or perhaps your team is slow to respond to social media messages and it’s impacting customer satisfaction levels.
These areas give you a legitimate place to start – there will most likely be evidential reasons you want to check your social media presence, online reviews, online shop, or marketing campaigns.
It won’t be possible to tackle every aspect of how your brand comes across to target audiences, so prioritize and set parameters for your audit. It’s also vital to ensure that your audit objectives are measurable.
For example, let’s say your objective is to compare your brand’s social media reputation against competitors. To measure this, you might use social listening tools during the audit to identify the number of social media mentions about your brand over a six-month period compared to your main competitors.
While there is no one way of conducting a reputation canadian phone number list for whatsapp audit, there are several steps you can take to carry out an effective and comprehensive reputation audit for your brand. Let’s take a look at seven of them below.
Step 1: Define Your Goals and Objectives
Chances are you and your team already have an inkling of your brand’s potential issues and weak points. Maybe customers have complained about unsustainable materials used in your packaging and it’s leading to customer churn. Or perhaps your team is slow to respond to social media messages and it’s impacting customer satisfaction levels.
These areas give you a legitimate place to start – there will most likely be evidential reasons you want to check your social media presence, online reviews, online shop, or marketing campaigns.
It won’t be possible to tackle every aspect of how your brand comes across to target audiences, so prioritize and set parameters for your audit. It’s also vital to ensure that your audit objectives are measurable.
For example, let’s say your objective is to compare your brand’s social media reputation against competitors. To measure this, you might use social listening tools during the audit to identify the number of social media mentions about your brand over a six-month period compared to your main competitors.