Nws yuav zoo li yog tias, thaum peb nkag mus rau hauv lub hnub nyoog digital, kev tshaj tawm ib txwm siv tau dhau los (lossis ze rau nws), tab sis qhov ntawd tsis yog li ntawd! Yog tias koj xav paub, "cov ntawv tshaj tawm puas muaj txiaj ntsig?" 2023 yeej paub tseeb tias yuav cog lus rau koj. Ua ntej peb qhia qee cov lus qhia txog kev lag luam hais txog yuav ua li cas kom tau txais txiaj ntsig tshaj tawm hauv tsev (OOH) tshaj tawm hauv xyoo 2023, peb muaj qee qhov kev txheeb xyuas zoo tshaj plaws los ntawm 2022 los ua pov thawj qhov ua tau zoo ntawm daim ntawv tshaj tawm hauv lub xyoo pua 21st.
Raws li Arbitron National In-Car txoj kev tshawb fawb , 71% ntawm cov tib neeg ua tib zoo saib cov ntawv tshaj tawm thaum tsav tsheb. Ntawm 71%, 26% ntawm cov neeg saib pom thiab nco txog lub lag luam tus xov tooj, thaum 28% nco txog lub vev xaib lossis chaw nyob ntawm lub cev. Dab tsi tseem ceeb tshaj yog tias 58% ntawm cov neeg saib tau mus rau ib qho kev tshwm sim lossis lub tsev noj mov tom qab pom daim ntawv tshaj tawm, thiab ntau tshaj li ib feem peb (37%) ntawm cov neeg tsav tsheb qhia saib qhov kev tshaj tawm sab nraum zoov txhua lossis feem ntau ntawm lub sijhawm lawv dhau ib qho. .
Nrog cov txheeb cais zoo li no, nws yog qhov tseeb Daim ntawv teev tus xov tooj raug tias cov ntawv tshaj tawm nyob ntawm no. Tab sis yuav ua li cas koj thiaj li ua kom koj cov ntawv tshaj tawm sab nraum zoov sawv hauv 2023?
Siv Billboards hauv 2023
Ua kom muaj txiaj ntsig zoo ntawm daim phiaj xwm phiaj xwm yuav zoo li yooj yim li tso koj cov ntaub ntawv tawm rau cov neeg hla mus saib, tab sis muaj ntau yam ntxiv uas nkag mus rau hauv nws. Nov yog qee yam tseem ceeb tshaj plaws uas yuav tsum nco ntsoov thaum tsim koj lub phiaj xwm phiaj xwm phiaj xwm.
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Qhov chaw
Qhov chaw ntawm daim ntawv tshaj tawm tuaj yeem ua lossis tawg koj txoj kev vam meej. Qhov ncav cuag uas koj cov lus muaj nyob ntawm nws qhov chaw. Qhov zoo tshaj plaws, daim ntawv tshaj tawm yuav tsum tau muab tso rau hauv qhov chaw uas tau txais cov nyiaj ntau ntawm ob lub tsheb thiab ko taw, xws li nyob rau ntawm txoj kev tsis khoom loj uas muaj lub khw muag khoom lossis cov chaw nrov heev nyob ze.
Txawm li cas los xij, koj yuav tsum xav txog koj cov neeg tuaj saib. Txawm hais tias nws tsis tuaj yeem ua tiav lub hom phiaj rau cov neeg tuaj saib nrog cov ntawv tshaj tawm, nws yog ib qho tseem ceeb uas yuav tsum xav txog hom neeg tuaj saib yuav pom koj daim ntawv teev npe. Piv txwv li, ib lub koom haum mus ncig yuav xav siv OOH tshaj tawm hauv lub nroog kev lag luam, vim tias cov ntawv tshaj tawm no tuaj yeem thov rau cov neeg ua haujlwm tsis khoom uas xav tau so so. Xav txog cov pej xeem rau koj cov lus, thiab tom qab ntawd txiav txim siab qhov twg koj tuaj yeem tso koj qhov kev tshaj tawm kom tau txais qhov ntim siab tshaj plaws ntawm cov neeg tuaj saib.
Kev lig kev cai thiab digital kev koom ua ke
Txawm hais tias muaj coob tus xav tias cov yas thiab cov ntawv tshaj tawm digital yog cov ntawv tshaj tawm ib leeg, muaj cov ntawv tshaj tawm uas ua haujlwm nrog kev sib raug zoo lossis kev lag luam loj dua tau ua pov thawj zoo dua li cov ntawv tshaj tawm lossis kev lag luam digital ib leeg. Ib txoj kev tshawb fawb txog kev ua tau zoo ntawm OOH kev tshaj tawm los ntawm Peter Field pom tias suav nrog OOH kev tshaj tawm raws li ib feem ntawm kev tshaj tawm xov xwm tau nce kev ua tau zoo ntawm lwm cov kev tshaj tawm, suav nrog kev tshaj xov xwm thiab PPC, thiab nce kev tshawb fawb ntawm cov khoom lag luam lossis kev pabcuam los ntawm 54%.
Cov no yog qee cov lus qhia zoo tshaj plaws rau kev ua kom tau zoo ntawm koj daim ntawv tshaj tawm tshaj li daim ntawv tshaj tawm cov ntsiab lus los ntawm nws tus kheej, tab sis nws tseem ceeb heev kom nkag siab yuav ua li cas los tsim ib lub digital lossis vinyl billboard uas pops.
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Khaws nws Catchy
Cov neeg tshaj tawm feem ntau yuav tsum ua raws li tsib txog kaum-thib ob txoj cai thaum nws los txog rau cov ntsiab lus ntawm daim ntawv tshaj tawm, nrog kev pom zoo tias feem ntau cov neeg saib yuav siv sijhawm tsis pub dhau yim vib nas this saib koj qhov kev tshaj tawm. Tsis tsuas yog koj cov ntsiab lus yuav tsum yog qhov tseeb, tab sis koj yuav tsum xyuas kom meej txhua lo lus suav. Qhov no yog lub sij hawm los tsoo tawm koj qhov muag pom thiab ntxim nyiam tshaj plaws, coj peb mus rau peb lub ntsiab lus tom ntej.
Hu rau koj cov neeg tuaj saib kom ua
Nws tsis txaus los qhia rau cov neeg saib tias koj cov khoom lossis kev pabcuam muaj nyob. Koj yuav tsum yuam kom koj cov neeg tuaj saib ua raws li cov ntaub ntawv no, txawm tias qhov ntawd txhais tau tias hu rau koj lub lag luam kom muaj lus nug teb lossis tau txais ib qho kev tsocai pub dawb, lossis mus saib koj lub vev xaib kom paub ntau ntxiv. Kev hu-rau-ua haujlwm zoo yuav suav nrog cov lus qhia ua haujlwm thiab cov lus qhia ncaj qha. Nco ntsoov khaws qhov no ntxim nyiam, koom nrog, thiab hauv koj lub npe.
billboard qauv nrog chaw nyob qhia
suav nrog Chaw Nyob
Cov kev tshawb fawb tau pom tias cov neeg saib yuav nco ntsoov cov lus ntau dua li cov lej, uas txhais tau tias nws yuav ua tau zoo dua los suav nrog koj lub vev xaib URL lossis qhov chaw nyob ntawm koj lub xov tooj. Xav txog seb hom kev koom tes twg yog qhov tseem ceeb tshaj plaws rau koj tus qauv kev lag luam, tom qab ntawd suav nrog qhov yooj yim tshaj plaws (lossis qhov yooj yim tshaj plaws kom nco qab) txoj hauv kev rau cov neeg saib kom tiv tauj koj lossis koj lub tuam txhab.
Txwv Cov Neeg Qhua Lub Hom Phiaj
Peb tau hais ua ntej tias, nrog cov ntawv tshaj tawm, koj tuaj yeem tsom mus rau cov neeg tuaj saib dav dav - xws li cov tsev neeg nyob lossis ntau qhov chaw hauv nroog. Txawm li cas los xij, nws yog ib qho tsis tuaj yeem tsom rau cov neeg tuaj saib tshwj xeeb nrog cov ntawv tshaj tawm, vim tias kev tshaj tawm raug txwv los ntawm lawv qhov loj thiab qhov chaw. Hauv lwm lo lus, qhov no tsis yog lub sijhawm los tshaj tawm koj cov kab ntawm yoga ris rau ib leej niam; Tej zaum nws yuav muaj kev nyab xeeb dua los tsom rau activewear tag nrho.
Yuav Ua Li Cas Ntsuas Billboard Success
Tej zaum nws yuav zoo li nyuaj rau kev ntsuas kev ua tiav daim ntawv tshaj tawm vim tias koj tsis tuaj yeem txheeb xyuas pes tsawg tus neeg tau cuam tshuam los ntawm kev tshaj tawm mus yuav los ntawm lossis tshawb xyuas koj lub npe. Hmoov tsis zoo, koj tsis tuaj yeem siv tus tracker kom pom tias muaj pes tsawg tus neeg tau nyem rau ntawm qhov kev tshaj tawm thaum nws tawm hauv cov tsiaj qus. Tias yog vim li cas feem ntau cov koom haum muaj cov cuab yeej los ntsuas kev ua tiav daim ntawv tshaj tawm raws li nws Cov Txheej Txheem Ua Haujlwm Txhua Hnub (DEC), txhais tau tias muaj pes tsawg lub tsheb thiab cov neeg taug kev hla daim ntawv tshaj tawm txhua hnub.
Puas yog Billboards siv tau? 2023 Billboard Marketing Tips
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