The average keyword is about two words long
Posted: Tue Dec 17, 2024 4:17 am
Now that we know how to search for trending topics, let's see how Google influences searches with these latest statistics.
1. The top five Google searches in 2020 were "Election results",
“Coronavirus,” “Kobe Bryant,” “Coronavirus Update,” and, unsurprisingly, “Coronavirus Symptoms.” (Google)
2. More than 50% of Google searches end without a click. (Search Engine Land)
3. 92% of all search queries are long-tail keywords. (Backlinko)
4. As of October 2020, there were over 267 million unique American visitors to Google. (Statista)
5. 89% of URLs and 37% of URLs in positions 1-20 rank office 365 database differently on mobile and desktop. (SEMRush)
6. There are now more than 1.8 billion Gmail users worldwide. (TechJury)
7. Compressing images and text could help 25% of web pages save more than 250 KB and 10% save more than 1 MB. These changes reduce bounce rates and increase page rank in Google SERPs. (Google)
8. Chrome accounted for 69% of the web browser market share in 2020 (Net Marketshare).
9. In 2021, 56% of web traffic was on mobile phones. (Broadband Search)
10. 14% of Google searches are a question. (Backlinko)
11. In 2020, 500 keywords accounted for 8.4% of all search volume. (Backlinko)
12. The average click-through rate for the top spot on desktop is higher than on mobile, at 31.5% and 24% respectively. (Advanced Web Ranking)
13. Four times more people are likely to click on a paid search ad on Google (63%) than on any other search engine: Amazon (15%), YouTube (9%) and Bing (6%). (Clutch)
14. 55% of teens use Google voice search every day. (Marketing Dive)
15. 55% of people who click on Google search ads prefer text ads. (Clutch)
16. For every $1 businesses spend on Google Ads, they get an average of $2 in revenue. (Google)
17. The average click-through rate on Google Ads across all industries is 3.17% on the Search Network and 0.46% on the Display Network. (WordStream)
18. The average cost per click for a keyword is about $0.61. (Backlinko)
19. The average cost per click on AdWords across all industries is $48.96 for search and $75.51 for display. (WordStream)
20. Over 90% of websites receive no organic traffic from Google. About 5% receive 10 visits or less each month. (Ahrefs)
21. One-third of all Google searches are for an image and 13% of SERPs include an “Image Pack.” (Moz)
23. The average conversion rate on AdWords across all industries is 3.75% for search and 1.77% for the display network. (WordStream)
24. There are over 190 different versions of Google Search. (GiT Magazine)
25. When Google opened its proverbial doors in September 1998, it was averaging only about 10,000 search queries per day. ("The Search")
Since search volumes constantly fluctuate in response to world events and evolving news coverage, it pays to know which searches are trending, how fast they are increasing, and how they relate to similar keyword queries. While
one option is a scattergun approach (just type a potential trending term into Google and see how many total results are reported), more specific options often provide an easier path to improving search performance.
1. The top five Google searches in 2020 were "Election results",
“Coronavirus,” “Kobe Bryant,” “Coronavirus Update,” and, unsurprisingly, “Coronavirus Symptoms.” (Google)
2. More than 50% of Google searches end without a click. (Search Engine Land)
3. 92% of all search queries are long-tail keywords. (Backlinko)
4. As of October 2020, there were over 267 million unique American visitors to Google. (Statista)
5. 89% of URLs and 37% of URLs in positions 1-20 rank office 365 database differently on mobile and desktop. (SEMRush)
6. There are now more than 1.8 billion Gmail users worldwide. (TechJury)
7. Compressing images and text could help 25% of web pages save more than 250 KB and 10% save more than 1 MB. These changes reduce bounce rates and increase page rank in Google SERPs. (Google)
8. Chrome accounted for 69% of the web browser market share in 2020 (Net Marketshare).
9. In 2021, 56% of web traffic was on mobile phones. (Broadband Search)
10. 14% of Google searches are a question. (Backlinko)
11. In 2020, 500 keywords accounted for 8.4% of all search volume. (Backlinko)
12. The average click-through rate for the top spot on desktop is higher than on mobile, at 31.5% and 24% respectively. (Advanced Web Ranking)
13. Four times more people are likely to click on a paid search ad on Google (63%) than on any other search engine: Amazon (15%), YouTube (9%) and Bing (6%). (Clutch)
14. 55% of teens use Google voice search every day. (Marketing Dive)
15. 55% of people who click on Google search ads prefer text ads. (Clutch)
16. For every $1 businesses spend on Google Ads, they get an average of $2 in revenue. (Google)
17. The average click-through rate on Google Ads across all industries is 3.17% on the Search Network and 0.46% on the Display Network. (WordStream)
18. The average cost per click for a keyword is about $0.61. (Backlinko)
19. The average cost per click on AdWords across all industries is $48.96 for search and $75.51 for display. (WordStream)
20. Over 90% of websites receive no organic traffic from Google. About 5% receive 10 visits or less each month. (Ahrefs)
21. One-third of all Google searches are for an image and 13% of SERPs include an “Image Pack.” (Moz)
23. The average conversion rate on AdWords across all industries is 3.75% for search and 1.77% for the display network. (WordStream)
24. There are over 190 different versions of Google Search. (GiT Magazine)
25. When Google opened its proverbial doors in September 1998, it was averaging only about 10,000 search queries per day. ("The Search")
Since search volumes constantly fluctuate in response to world events and evolving news coverage, it pays to know which searches are trending, how fast they are increasing, and how they relate to similar keyword queries. While
one option is a scattergun approach (just type a potential trending term into Google and see how many total results are reported), more specific options often provide an easier path to improving search performance.