From sales to purpose: winning outside starts inside
Posted: Tue Dec 17, 2024 4:12 am
Also read: The strategy for a successful business, even after corona
Status phase
As prosperity began to increase, climbing the social ladder began. People began to look at each other more and brands were bought to indicate where you stood in society. The focus was on status.
Identification phase
Then the network society developed. The pillars disappeared and people could develop their own identity. By choosing a certain lifestyle, you can give yourself an identity. Brands also fit in perfectly with this and we still see that coming forward a lot. With your company you can therefore respond to identity with marketing.
Enjoyment phase
Brands are also there to improve people's lives. From this stage it suddenly became important to inspire, be fun and playful. Many young people make a choice based on enjoyment . Companies will end up in this stage in the next ten years. A stage in which the focus is on enjoyment.
Tomorrow at 12: discover the best Christmas commercials of 2024 in the free webinar. Register
There is an increasing need for organizations to transform into a purpose-driven brand. Such a transition can be very challenging. It can impact your culture, strategy and innovation.
In recent years we indonesia telegram data have seen a strong increase in the attention for purpose-driven brands. This is the result of an increasing awareness of the added value of purpose for an organization. On the other hand, we still see a large number of brands that believe in a strongly commercially driven approach.
Why choose purpose?
Deloitte's 2020 Global Marketing Trends publication (pdf) highlights 3 key reasons why brands are choosing to transition to a purpose-driven approach :
1. Purpose creates a higher level of distinctiveness
2. Purpose makes the brand relevant not only to your target group, but also to your internal organization
3. Purpose helps you become who you want to be
Purpose creates a higher level of differentiation
Research by Jim Stengel shows that purpose-driven organizations have higher productivity and higher growth rates. In addition, it ensures greater employee loyalty to the entation
Model 4 types of organizations.
Status phase
As prosperity began to increase, climbing the social ladder began. People began to look at each other more and brands were bought to indicate where you stood in society. The focus was on status.
Identification phase
Then the network society developed. The pillars disappeared and people could develop their own identity. By choosing a certain lifestyle, you can give yourself an identity. Brands also fit in perfectly with this and we still see that coming forward a lot. With your company you can therefore respond to identity with marketing.
Enjoyment phase
Brands are also there to improve people's lives. From this stage it suddenly became important to inspire, be fun and playful. Many young people make a choice based on enjoyment . Companies will end up in this stage in the next ten years. A stage in which the focus is on enjoyment.
Tomorrow at 12: discover the best Christmas commercials of 2024 in the free webinar. Register
There is an increasing need for organizations to transform into a purpose-driven brand. Such a transition can be very challenging. It can impact your culture, strategy and innovation.
In recent years we indonesia telegram data have seen a strong increase in the attention for purpose-driven brands. This is the result of an increasing awareness of the added value of purpose for an organization. On the other hand, we still see a large number of brands that believe in a strongly commercially driven approach.
Why choose purpose?
Deloitte's 2020 Global Marketing Trends publication (pdf) highlights 3 key reasons why brands are choosing to transition to a purpose-driven approach :
1. Purpose creates a higher level of distinctiveness
2. Purpose makes the brand relevant not only to your target group, but also to your internal organization
3. Purpose helps you become who you want to be
Purpose creates a higher level of differentiation
Research by Jim Stengel shows that purpose-driven organizations have higher productivity and higher growth rates. In addition, it ensures greater employee loyalty to the entation
Model 4 types of organizations.