Let's look at how you can use what you've learned from your competitors' ads to create better LinkedIn campaigns.
Can Your Advertising Funnel Be More Effective?
In many cases, it's easy to analyze your competitors' funnels by looking at their ads and then using what you've gathered as inspiration to customize your own funnel.
Start by looking at your competitors’ ads that are focused on awareness. Then look for ads that drive traffic to the site or encourage on-page interaction. Finally, identify ads that are designed to america cell phone number list generate leads and drive conversions. This will identify ads for all three stages of the funnel that are aimed at your customers.
Then, look at how the ads work together to create a complete campaign. For example, an ad targeting the awareness stage of the funnel might appeal to your competitors' audiences (and therefore your target users) or use a strategy you've never used before.
For example, your competitors may be focusing more on LinkedIn engagement than driving traffic to their site. If you see that this is bringing results for them, then it may be worth retargeting your own creatives as well.
You may also find that your competitors are using objectives that you don't typically use, such as video views campaigns to identify potential customers among a large audience that is technically qualified by age, gender, geography, etc. If you've been focusing on single-image ads, seeing your competitors' effective video ads can prompt you to test a new objective to improve your results.
