Let’s examine what social media strategists do day-to-day an italy girl whatsapp number d the essential skills for the job.
Social media strategists develop comprehensive social media strategies that align with their company's broader marketing and business objectives.
Unlike social media specialists or social media coordinators who focus on daily execution, strategists take a higher-level approach. They craft long-term plans and shorter-term campaigns tailored to specific goals, whether that's building brand awareness, fostering community engagement, or driving conversions.
On a marketing team, the social media strategist role is typically mid-level, requiring at least five years of specialized experience in social media. Strategists are often seen as individual contributors valued more for strategic thinking than administrative or operational tasks.
A key distinction is that while social media managers may oversee a team, manage a budget, or coordinate with external agencies, strategists focus on the conceptual work of developing impactful social media plans. They collaborate closely with social media managers and creative and content teams to ensure cohesion across all digital channels.
When a team includes a social media strategist role, they tend to be the vision behind the brand's online presence — the masterminds who devise innovative ways to grow the business through strategic social media initiatives.
What does a social media strategist do?
Social media strategists spend their workdays designing and implementing high-level strategies and tactics to grow a brand's social presence.
Depending on the team structure, a strategist might also be responsible for executing pieces of the strategy, or they might have junior counterparts or freelancers who take care of execution.
Here are common tasks on social media strategists' to-do lists:
