Who will the rules apply to?
It all comes down to whether something is a commercial on-demand media service. The following criteria must be met:
Programs are offered in a schedule or catalog
The main goal is videos, so moving images
Videos are intended for general audience
Money is being made from it
A YouTube channel is of course a catalogue of itself. Even videos on Facebook or IGTV could fall under this. These too can be categorized. Furthermore, the videos can easily be consumed separately from the other content on Facebook or Instagram, making video the main focus.
It is also important that the videos are intended for the general public. Videos that are protected, because they are set to private on YouTube or the Facebook or Instagram account is private (and not everyone is accepted as a follower without question), do not fall under this definition.
There must be a commercial purpose. Whether that is through YouTube's own advertisements or whether money is earned in some other way is not so relevant for this criterion. Whether it matters how much you earn with it is still unclear. But small channels with only some income from Google Ads may be exempt. That remains to be seen.
Finally, there must be editorial responsibility. brazil telegram data 30 million There is control over which videos are offered and the videos can be ordered. This is of course always the case with a YouTube channel.
A YouTube channel that makes money quickly falls under the definition
This means that a YouTube channel that earns money quickly falls under this definition. The Commissariat for the Media, which is the supervisor for the Media Act, also finds that commercial YouTube channels fall under this definition.
Following critical comments from other countries in Europe and the DDMA, the Commissariat is now first consulting at a European level, with other supervisors and the European Commission. This is to ensure that everyone interprets the rules in the same way. This consultation will ultimately prevent YouTubers in the Netherlands from falling under the regulation, but not in Belgium or Germany, for example. Until this consultation has been completed, the Commissariat for the Media will not enforce the rules.
What are the rules?
If a YouTube channel can be considered a commercial on-demand media service, what are the consequences? In other words: how problematic would that be and would YouTubers have to change much in their working methods.