In ecommerce, this can be harnessed by showcasing customer reviews, testimonials, and trust badges during the checkout process.
Check out The Oodie’s checkout page as an example. This strategy can reassure shoppers that they’re making the right decision, increasing their likelihood of completing the purchase.
The Oodie checkout page
8. Increase urgency
Creating a sense of urgency can motivate customers to complete their purchases before it’s too late.
Tactics like countdown timers for philippines phone number list limited-time offers, showing low stock alerts, or displaying how many other people are viewing the same product can spur customers into action.
However, be genuine with your urgency tactics. Overusing them or creating false scarcity can backfire and harm your credibility.
FAQ
What’s the average cart abandonment rate?
The average cart abandonment rate is 70.32%. This means that for every ten shoppers who add items to their cart, seven of them leave without completing the purchase. While this may seem high, it’s a common challenge in ecommerce, and even small improvements can lead to significant gains in revenue.
What is a good cart abandonment rate?
A “good” shopping cart abandonment rate varies by industry, but generally, if your rate is below 60%, you’re doing better than most. However, the goal should always be to continually improve. Benchmarking against your competitors and regularly optimizing your checkout process can help you lower your cart abandonment rate over time.
