Top 10 Cart Abandonment Technology Options to Recover Lost Sales in 2025
Posted: Sun Dec 15, 2024 10:37 am
In 2024, the cart abandonment rate climbed back to 70%, a level we haven’t seen since 2013. This upward trend in abandoned shopping carts is making it increasingly difficult for ecommerce store owners to manage.
Want to tackle shopping cart abandonment in your online store? We’ve put together a comprehensive guide to the top 10 cart abandonment technologies that can help you recover those lost sales.
Let’s dive in!
Cart abandonment happens when online shoppers add items to their online shopping cart but don’t complete the purchase. It’s like taking a basket full of groceries to the checkout counter and leaving without paying.
For ecommerce businesses, this isn’t oman phone number directory just an inconvenience—it’s a serious issue that represents lost sales and missed opportunities.
What's the average shopping cart abandonment rate?
Based on our research, the average cart abandonment rate is 70.32%.
That means that for every 10 potential customers, only 3 complete their purchases. The remaining 7 customers represent lost revenue, highlighting a critical area where ecommerce businesses need to focus their attention.
The average shopping cart abandonment rate is around 70%.
What are the reasons for cart abandonment?
Understanding why customers abandon their carts is the first step toward reducing it and reclaiming that lost revenue.
Several factors contribute to this phenomenon. Some of the most common reasons include:
Unexpected shipping costs: Customers often balk at high shipping costs and abandon their carts at checkout.
Confusing checkout process: If the process is too long or complex, shoppers may give up midway.
Lack of payment options: If customers don’t find their preferred payment method, they’ll often abandon their cart.
Distractions: Sometimes, life simply gets in the way, and the customer forgets to complete their order.
The main reasons of people abandoning their shopping carts is high shipping fees and complicated checkout process.
What is cart abandonment technology?
Now that you understand the reasons behind shopping cart abandonment, the next question is: what can you do about it?
Want to tackle shopping cart abandonment in your online store? We’ve put together a comprehensive guide to the top 10 cart abandonment technologies that can help you recover those lost sales.
Let’s dive in!
Cart abandonment happens when online shoppers add items to their online shopping cart but don’t complete the purchase. It’s like taking a basket full of groceries to the checkout counter and leaving without paying.
For ecommerce businesses, this isn’t oman phone number directory just an inconvenience—it’s a serious issue that represents lost sales and missed opportunities.
What's the average shopping cart abandonment rate?
Based on our research, the average cart abandonment rate is 70.32%.
That means that for every 10 potential customers, only 3 complete their purchases. The remaining 7 customers represent lost revenue, highlighting a critical area where ecommerce businesses need to focus their attention.
The average shopping cart abandonment rate is around 70%.
What are the reasons for cart abandonment?
Understanding why customers abandon their carts is the first step toward reducing it and reclaiming that lost revenue.
Several factors contribute to this phenomenon. Some of the most common reasons include:
Unexpected shipping costs: Customers often balk at high shipping costs and abandon their carts at checkout.
Confusing checkout process: If the process is too long or complex, shoppers may give up midway.
Lack of payment options: If customers don’t find their preferred payment method, they’ll often abandon their cart.
Distractions: Sometimes, life simply gets in the way, and the customer forgets to complete their order.
The main reasons of people abandoning their shopping carts is high shipping fees and complicated checkout process.
What is cart abandonment technology?
Now that you understand the reasons behind shopping cart abandonment, the next question is: what can you do about it?