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Posted: Sun Dec 15, 2024 10:29 am
A lead magnet is a thing of value you exchange for a prospect’s email special database address. Typically, businesses will use webinars, cheat sheets, checklists and eBooks as lead magnets. As a freelancer, it’s a good idea to create a piece of content that goes some way to help your prospects solve a particular problem.
The catch is that leads are attracted to your lead magnet precisely because of their perceived value. In other words, the prospective client must believe that what they’re getting from this exchange is better than what you’re getting (their email address, which you can later use to reach out to them).
Source: Tarzan Kay
Source: Tarzan Kay
The lead magnet’s purpose is simple: Capture the lead’s email address and put them on your email list. Then, you can launch an email marketing campaign that gives you a direct channel to your information. This allows you to build a proper relationship with them and pitch offers.
As a freelancer, your lead magnet needs to:
Qualify your expertise and authority in this niche
Come with a CTA (call to action) that tells the lead what to do next
Address a client’s pain point
Solve part of their problem (but not all – otherwise, they’d not need to hire you)
What does a lead magnet for freelancers look like? It depends entirely on your line of work.
For example, a remote social media marketer could create a remote social media marketing cheat sheet that helps prospective clients launch their social media marketing campaign. The idea is that the client gets so much value from the cheat sheet that they decide to hire a freelancer to do the work.
Establish Credibility
Creating value is a crucial part of how you position yourself. The next piece of the puzzle is to establish credibility. When you create value and establish credibility, you can position yourself as an expert in your niche, which is key to capturing more leads. And instead of you constantly having to source leads, they will come to you.
Credibility begins with a professional website. If you’re not the best at web design, it’s a brilliant idea to invest some of your budgets in a web designer. This will ensure that your website a) looks reputable, b) fits in with your overall branding, and c) has the best possible chances of ranking on Google (more on this later).
The catch is that leads are attracted to your lead magnet precisely because of their perceived value. In other words, the prospective client must believe that what they’re getting from this exchange is better than what you’re getting (their email address, which you can later use to reach out to them).
Source: Tarzan Kay
Source: Tarzan Kay
The lead magnet’s purpose is simple: Capture the lead’s email address and put them on your email list. Then, you can launch an email marketing campaign that gives you a direct channel to your information. This allows you to build a proper relationship with them and pitch offers.
As a freelancer, your lead magnet needs to:
Qualify your expertise and authority in this niche
Come with a CTA (call to action) that tells the lead what to do next
Address a client’s pain point
Solve part of their problem (but not all – otherwise, they’d not need to hire you)
What does a lead magnet for freelancers look like? It depends entirely on your line of work.
For example, a remote social media marketer could create a remote social media marketing cheat sheet that helps prospective clients launch their social media marketing campaign. The idea is that the client gets so much value from the cheat sheet that they decide to hire a freelancer to do the work.
Establish Credibility
Creating value is a crucial part of how you position yourself. The next piece of the puzzle is to establish credibility. When you create value and establish credibility, you can position yourself as an expert in your niche, which is key to capturing more leads. And instead of you constantly having to source leads, they will come to you.
Credibility begins with a professional website. If you’re not the best at web design, it’s a brilliant idea to invest some of your budgets in a web designer. This will ensure that your website a) looks reputable, b) fits in with your overall branding, and c) has the best possible chances of ranking on Google (more on this later).