Now you have the keys to creating your first sales pitch. You can start doing a couple of tests and even try it out with your first calls - at the very least, you'll learn whether your sales pitch is effective or not.
Now comes the hard part: improving your script and practicing until you become an effective salesperson.
Your success in telephone sales will depend on having a good argument, but also on being prepared to refute any doubts or excuses that may arise.
That's why you have to consider sales objections.
Sales objections in telemarketing
Objection management is vital to your telemarketing script.
The person you are calling will almost always make excuses, whether they are valid or not. That is, you just called them out of the blue and you are offering your products and services without taking into account whether the person is busy. Of course they will object.
Your main job as a telemarketer is to clear up those excuses.
Some of them are difficult to solve. For example, if your product is inferior and more expensive than the competition, you will have a very difficult time closing a sale. In these cases, it is better to respect your prospect's time and move on to the next call.
But you also have other objections that you can counter even if you advance the call:
I don't have time
When would be a good time to call him?
Don't have a minute of your time to find out if you can earn more?
What I am going to offer you can save you time, which is certainly very valuable.
I'm not interested
Not interested in getting russian contact number more business?
Wouldn't you be interested in getting a better deal to save money?
It is very expensive
Our product offers benefits that are cheaper in the long run.
We have a higher quality service that compensates for the cost.
Wouldn't you be interested in trying it out and seeing if it's a fair price?
I already have it with another company
The competing product lacks features that may be useful to you.
We offer something more tailored to what you do.
That's handled by someone else.
Could you give me the contact information for that person?
When can I call you? I'm sure this can benefit you.
In addition to these, there are many other types of excuses and objections that customers will raise as you make calls.
Whether you're working alone or with a team of salespeople, it's important to keep track of your results and analyze them later. You're trying to find the sales script that brings the most results, so any objections your customers raise should be considered.