Get people to buy your product with social proof - Vegetology example
Posted: Sun Dec 15, 2024 9:46 am
This is where social proof comes into play.
People are more likely to follow the actions and choices of others. When we see that others have had a positive experience with a product, it builds trust and helps us feel more confident purchasing.
Research shows that 75% of consumers actively seek out reviews and testimonials before making a purchase. As an ecommerce website owner, leveraging social proof can significantly impact your product sales.
Let’s take the example of Vegetology, a company netherland girl whatsapp number that sells plant-based supplements. They had plenty of amazing reviews from satisfied customers, but there was a problem.
These reviews were buried at the bottom of the product page where hardly anyone saw them. They were hidden from the consistent traffic hitting these pages. To address this issue, they decided to make a strategic change.
Vegetology added a testimonial section to the above-the-fold area of their product page. This section prominently displayed a positive customer review, right where visitors could see it without scrolling.
The addition of the testimonial section led to a 6% increase in the conversion rate and a 10.3% increase in unique purchases.
So, how can you effectively leverage social proof on your own ecommerce website?
Start by collecting and showcasing customer reviews and testimonials. Reach out to your satisfied customers and ask for feedback. Encourage them to share their positive experiences and highlight the benefits they received from your product.
Once you’ve gathered reviews and testimonials, strategically place them on your product pages. Consider incorporating them in the above-the-fold section, where they’ll be highly visible.
You can also create a dedicated section for customer reviews or feature them in a rotating testimonial carousel.
4. Use demand-generation strategies to attract customers
You could have the best product on earth that solves a real problem and offers incredible value, but you won’t increase sales if nobody knows about it!
People are more likely to follow the actions and choices of others. When we see that others have had a positive experience with a product, it builds trust and helps us feel more confident purchasing.
Research shows that 75% of consumers actively seek out reviews and testimonials before making a purchase. As an ecommerce website owner, leveraging social proof can significantly impact your product sales.
Let’s take the example of Vegetology, a company netherland girl whatsapp number that sells plant-based supplements. They had plenty of amazing reviews from satisfied customers, but there was a problem.
These reviews were buried at the bottom of the product page where hardly anyone saw them. They were hidden from the consistent traffic hitting these pages. To address this issue, they decided to make a strategic change.
Vegetology added a testimonial section to the above-the-fold area of their product page. This section prominently displayed a positive customer review, right where visitors could see it without scrolling.
The addition of the testimonial section led to a 6% increase in the conversion rate and a 10.3% increase in unique purchases.
So, how can you effectively leverage social proof on your own ecommerce website?
Start by collecting and showcasing customer reviews and testimonials. Reach out to your satisfied customers and ask for feedback. Encourage them to share their positive experiences and highlight the benefits they received from your product.
Once you’ve gathered reviews and testimonials, strategically place them on your product pages. Consider incorporating them in the above-the-fold section, where they’ll be highly visible.
You can also create a dedicated section for customer reviews or feature them in a rotating testimonial carousel.
4. Use demand-generation strategies to attract customers
You could have the best product on earth that solves a real problem and offers incredible value, but you won’t increase sales if nobody knows about it!