One of the most frequently asked questions about email marketing is what type of campaigns to send to new subscribers. In this case, a france business fax list single email campaign will not be the solution.
You will need to have automated activation campaigns ready to be sent to each new subscriber.
What type of automated campaigns should new subscribers receive?
The answer is simple, your first welcome email should be a branded email campaign. Getting your brand across to new subscribers will be paramount in all your automated campaigns.
Essentially, you're sending your email marketing campaign to someone who has opted to follow you, but in many cases they've opted to follow you just to see what you're all about. It's the equivalent of the person stepping foot in your home and taking a seat at your table.
A first opt-in email campaign means that the subscriber is approaching your house to take a look through the window. That first email they receive from you will be the first thing they see of your house through the window.
What key points of your branding need to be communicated?
The chosen themes should truly reflect your brand, as well as the elements that make your vision unique and special. To decipher it correctly, here are the three steps to create the best welcome email:
1. Define the structure of the campaign
The first identifier will be the structure. Structure is another way of referring to the template, but in reality, it is much more than just the framework of your email campaign.
By structure we mean that both the design and the distribution of information must adequately follow the process that visitors will experience when they are on your site.
