51% of all web traffic comes from organic search, compared to 10% attributed to paid campaigns and 5% from social media.
The better dubai business fax list your content is optimized for search engines, the more likely you are to reach online searchers and convert that traffic into revenue for your business. It's not an easy job, of course, but it's an effort that doesn't have to be a huge burden on your budget and resources if you do it right.
Becoming a master of search engine dominance requires a plan. Here's why it's important, plus tips for getting an SEO strategy up and running.
Why does your brand need SEO?
The internet has put a world of information at our fingertips, meaning consumers do a lot of research before deciding which brands to engage with. In fact, an estimated 93% of all online experiences begin in a search bar, and Google leads the way in that traffic.
But it's not enough to just be on the web. Three-quarters of people who search don't go past the first page of results, so if you're not at the top, you don't exist for them.
SEO helps deliver the right content to the right consumers, making it easier for searchers to find what they’re looking for and for brands to connect with high-quality leads.
It also helps your content stand out from all the rest, optimizing its reach not only in its position on the page but in its relevance to the search engine. This drives more organic traffic to the site, bringing the audience to you without the need for expensive paid ads.
SEO is one of the most cost-effective tools at your disposal. Instead of paying for every click or impression, the money you spend on an SEO strategy goes directly into creating better content. This is much more sustainable in the long run and can continue to bring benefits long after the strategy has ended.
How to implement SEO strategy?
Now that you know why you need to prioritize SEO, it’s time to talk strategy. Here are four essential steps to making SEO strategy work for your business.
1. Keyword research
Conduct keyword research to determine what words and phrases your audience is searching for online. There are both free and paid options for doing this, including favorites like Google Keyword Planner , Moz , and Ahrefs . Choose a tool that fits your budget and goals. Look not only at the price, but also at any additional features it offers, such as topic generators or industry benchmarking capabilities.
