On the other hand, another important group of users tends to prefer receiving advertising through their emails, which is why it is interesting to integrate both strategies since they complement each other very well and allow for better results, that is, to achieve a complete marketing strategy that is very profitable.
Every day, many offices around the world plan digital marketing japan phone number data strategies aimed only at social networks, without realizing that they are missing out on excellent opportunities if they merge these strategies with a complementary email marketing plan .
There are many advantages that can be obtained by using social networks in digital marketing strategies, such as increasing brand exposure, they are a channel for disseminating content for the brand, customer loyalty, attracting potential customers, measuring results, promoting participation and communication between professionals, they can contribute to improving the company's image, they represent an excellent channel for customer service, clarifying doubts, giving advice, knowing and analyzing the competition, as well as creating a blog.
As for the disadvantages, they are really very few compared to the benefits, they require an investment of time and budget, receiving bad reviews and attacks or provocations from trolls.
1 What are the keys to integrating your social media and email marketing strategies?
1.1 1. Consider and use Retargeting
1.2 2. Maximize the Social Profiles of your brand or company
1.3 3. Put Social Networks to work for you
1.4 4. Make your email marketing subscribers part of your Social Networks
1.5 5. Attract new subscribers through social networks
1.6 6. Include your Social Networks in your Email Marketing Campaigns
1.7 7. Find suitable promoters,
1.8 8. Segment and implement personalization
What are the keys to integrating your social media and email marketing strategies?
Follow these guidelines to successfully integrate your Social Media and Email Marketing strategies:
1. Be aware of and use Retargeting
The reports generated through the Email Marketing tool will allow you to know the users who clicked on the links in your campaigns, that is, you can obtain lists that include all the users who showed interest in your product or service proposal and with this information you can generate Retargeting campaigns in different media and platforms, including social networks.
There are a variety of retargeting apps and services that you can use to incorporate them into your portals and marketing campaigns. With them, you can try to recover many of the users who did not convert or purchase on your website. Everything will depend on the actions you take to capture the interest of these potential customers.
It should be noted that Facebook and Twitter are very well suited to this type of practice and through them you can generate specific advertisements aimed at subscribers included in your lists. It should be noted that it is a very simple and profitable strategy.
2. Maximize the Social Profiles of your brand or company
People whose daily lives are integrated into the world of Marketing know that the main objective is to get the largest number of followers possible through their brand's services and products.
However, before embarking on a comprehensive digital marketing strategy that includes Email Marketing with Social Networks, certain aspects must be taken into account. To do this, the first thing to do is to improve the company's online profile as much as possible and it must be supported by the information obtained through customers.
The social profile must include not only information about the product or service you offer, but must also convey the essence of the company, its values, mission and vision, show closeness and the human face of the company in an image, it is about awakening emotions that create affinity between the person who observes it and the brand's proposal.
Obviously, without falling into excesses that could be burdensome due to egocentric or narcissistic tendencies. Using emotional marketing and reflecting the warmth of your company on social media is a very interesting strategy.
A balance must be achieved in the content shown in the profile, aiming for a majority percentage of relevant information about the company with a smaller but notable percentage dedicated to products and services and their benefits.
