This practice is known as negative SEO and is scaring many companies.
In this post, we have prepared some tips that will help you better understand this issue and know how to protect your website.
What is negative SEO?
Negative SEO is a set of actions carried out with the aim of bahrain email list 191152 contact leads harming the positioning of a website in search engines such as Google, Bing or Yahoo, for example.
With the Penguin and Panda updates (Google algorithms) a few years ago, the debate on negative SEO practices (such as the concept of black hat) took on new proportions.
These were used to track and promote sanctions for websites that did not comply with Google's webmaster guidelines , such as websites that use camouflage techniques and that inappropriately use duplicate content.
In practice, this means that even if you develop an excellent SEO strategy to rank your website high, if you do not keep your website protected, it could become a "victim" of negative SEO actions. In this way, you may lose your position or even suffer more severe penalties from search engines.
seo guide
Who promotes this type of action?
During an Internet search, it is possible to find companies and individuals who report having suffered threats, blackmail and even actual attacks by people interested in harming the positioning of their websites.
But why would anyone do that?
A quick search on the Internet will reveal hackers willing to do the job for as little as $5.
Another possibility mentioned by those companies that report having suffered attacks is that of competing companies interested in improving the positioning of their own website and, to do so, they carry out negative SEO actions. In this way, they benefit from the loss of position of another website .
The fact is that it is not possible to predict who will carry out such attacks. That is why it is so important to know the potential damage and how to prevent such actions.
What damage can it cause to your website?
It goes against the policy of duplication that can cause sanctions
Negative SEO practices can result in content from other websites being copied and placed on other websites, going against the duplication policy of search engines, especially Google.
And if it appears that this action on your website is intended to harm another website, your site may be subject to penalties , such as ranking adjustments or even exclusion from search results.
