Sales psychology: 3 keys you can apply to your content
Posted: Sun Dec 15, 2024 8:22 am
mart Content is our new feature that helps you get out of the rut of lack of creativity, you know, that moment when you don't want anything anymore and you can't think of anything, so you put a sentence in it, and Smart Content returns a lot of content ready to copy and paste.
BUT! I know that this is not always enough and you want to put content that “sticks” and incites the reader to action. Psychologically, what you are looking for exists, and without further ado I invite you to see these three keys to sales psychology canada business fax list that will help you enter the soul of your clients through the content of your campaigns, landing pages , forms and ads.
Imagine yourself with your product or service
Sense of urgency and scarcity
Storytelling
Psychological techniques for selling that you can apply to your content
1. Imagine yourself with your product or service
You've probably heard this phrase at some point in your life: I've seen myself!
That's because people like to imagine themselves wearing that beautiful outfit, enjoying the trip of their dreams, tasting a delicious meal, etc. In short, people want to imagine themselves using your product or service, whatever you sell, put the idea in their heads.
McDonalds, for example. What do you think they sell? You might say hamburgers, but beyond fast food, they sell the idea of “happiness.” You will feel happy if you come to eat here (By the way, that’s why they use the color yellow, you know color psychology), so much so that recently they have dared to launch a campaign (which many are talking about) WITHOUT BURGERS.
BUT! I know that this is not always enough and you want to put content that “sticks” and incites the reader to action. Psychologically, what you are looking for exists, and without further ado I invite you to see these three keys to sales psychology canada business fax list that will help you enter the soul of your clients through the content of your campaigns, landing pages , forms and ads.
Imagine yourself with your product or service
Sense of urgency and scarcity
Storytelling
Psychological techniques for selling that you can apply to your content
1. Imagine yourself with your product or service
You've probably heard this phrase at some point in your life: I've seen myself!
That's because people like to imagine themselves wearing that beautiful outfit, enjoying the trip of their dreams, tasting a delicious meal, etc. In short, people want to imagine themselves using your product or service, whatever you sell, put the idea in their heads.
McDonalds, for example. What do you think they sell? You might say hamburgers, but beyond fast food, they sell the idea of “happiness.” You will feel happy if you come to eat here (By the way, that’s why they use the color yellow, you know color psychology), so much so that recently they have dared to launch a campaign (which many are talking about) WITHOUT BURGERS.