3 Ways to Attract Clients Without Dying in the Attempt

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chandona
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Joined: Sun Dec 15, 2024 6:55 am

3 Ways to Attract Clients Without Dying in the Attempt

Post by chandona »

In the summer I took the opportunity to watch a series that many people had recommended to me: The Office. What a great show!

It is set in a regional office called Dunder Miffin, which is in charge of selling all stationery-related products in Scranton, Pennsylvania. Actors such as Steve Carrel (The 40-Year-Old Virgin), John Krasinski (A Quiet Place) and others appear.

There is an episode where the sales team is divided into pairs and they have to go sell to big clients. What is cool is that each team investigates in their own way what each buyer they are going to visit likes or sms gateway taiwan weaknesses they have, taking this as an opportunity.

For example, one of the clients they visited was concerned that Dunder Miffin's customer service was slow. However, Dwight and Jim take it upon themselves to show him how the customer service at his current supplier company is slow and impersonal, with classic elevator music playing in the background, compared to Dunder Miffin where customer service is immediate.

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Capturing customers is a challenge these days
And it doesn't just depend on advertising or having a large number of followers on social networks. That is complementary.

It depends on the strategy you implement between your sales and marketing departments.

We previously talked about this topic in the sales course for large companies , where it is proven that aligning both departments gives us an increase of more than 32%.
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