Digital public relations: types of actions and examples of digital PR
Posted: Sun Dec 15, 2024 8:02 am
Public Relations or PR (you know, “p-p-ing”). Say it however you like, but digital PR is the most crucial part of marketing to get media exposure.
Do you want the media to notice your brand? To talk about it? To position yourself as an expert in your sector?
That's where digital PR comes into play as a catapult iran phone number data to build, increase and improve your online reputation. And all with the goal of getting sales. And more sales. Because in the end, it's always about sales.
But let's start by acknowledging one truth: that launching a digital PR strategy is more complex than starting a blog, setting up a test campaign on AdWords or publishing a post on a social network.
Digital PR is a super powerful tool that can be intimidating. It's one of those tools that makes you wonder if you're too late to start and when you think about it, you don't even know where to start.
In this guide we tell you everything you need to know to decide if you want to take your first steps with the media. Or, at least, so that you understand what this whole digital PR thing is all about.
And all of this is accompanied by good examples, those that inspire and motivate. So, let's start at the beginning, defining what they are and what they are not.
1 What is public relations or digital PR?
2 How is PR different from other digital marketing actions?
3 The mantra of digital PR
4 Types of actions and examples of digital public relations
4.1 Digital PR example #1: the expert study or analysis
4.2 Example 2: The periodic trend report
4.3 Digital PR example #3: the informal inspirational note
4.4 Digital PR example #4: Celebrating a special date
4.5 Digital PR Example #5: Guerrilla PR
5 Now… Who is in charge of this digital PR?
6 Bonus: How to generate interesting digital PR ideas
7 Remembering the digital PR mantra
What is public relations or digital PR?
As a starting point, let's clarify the most basic thing, which is that the term PR comes from the acronym for Digital Public Relations.
[su_note note_color=»#38aaf8″ text_color=»#ffffff» radius=»0″]Public relations (or PR) are a set of techniques that serve to make your business known to relevant audiences, transmitting messages that fit with the brand values and strengthening its reputation. [/su_note]
And while there is still old-fashioned PR, in the world we live in, everything revolves around the online channel and its media.
That's why you'll often see the terms PR (digital), public relations (digital) or media relations (digital) used interchangeably to refer to the same thing: actions aimed at obtaining coverage in digital media.
Just so you know, digital PR also includes other types of sites, such as websites and blogs, professional associations, social media, or podcasts. But the majority of digital PR is focused on media outlets.
How is PR different from other digital marketing actions?
At this point, you may be wondering why PR isn’t considered just another advertising technique. And you may also be wondering what the word “relationships” actually adds to the definition.
Both questions share the same answer: public relations are part of marketing, yes, but they are not considered a form of advertising because the key to PR is developing relationships with audiences relevant to the brand.
Ultimately, that audience would be potential customers. But in practice, the main audience of a brand developing a digital PR strategy is made up of journalists.
In other words, the presence in digital media that we were talking about is achieved by creating relationships with journalists and nurturing them over time with valuable content.
Do you want the media to notice your brand? To talk about it? To position yourself as an expert in your sector?
That's where digital PR comes into play as a catapult iran phone number data to build, increase and improve your online reputation. And all with the goal of getting sales. And more sales. Because in the end, it's always about sales.
But let's start by acknowledging one truth: that launching a digital PR strategy is more complex than starting a blog, setting up a test campaign on AdWords or publishing a post on a social network.
Digital PR is a super powerful tool that can be intimidating. It's one of those tools that makes you wonder if you're too late to start and when you think about it, you don't even know where to start.
In this guide we tell you everything you need to know to decide if you want to take your first steps with the media. Or, at least, so that you understand what this whole digital PR thing is all about.
And all of this is accompanied by good examples, those that inspire and motivate. So, let's start at the beginning, defining what they are and what they are not.
1 What is public relations or digital PR?
2 How is PR different from other digital marketing actions?
3 The mantra of digital PR
4 Types of actions and examples of digital public relations
4.1 Digital PR example #1: the expert study or analysis
4.2 Example 2: The periodic trend report
4.3 Digital PR example #3: the informal inspirational note
4.4 Digital PR example #4: Celebrating a special date
4.5 Digital PR Example #5: Guerrilla PR
5 Now… Who is in charge of this digital PR?
6 Bonus: How to generate interesting digital PR ideas
7 Remembering the digital PR mantra
What is public relations or digital PR?
As a starting point, let's clarify the most basic thing, which is that the term PR comes from the acronym for Digital Public Relations.
[su_note note_color=»#38aaf8″ text_color=»#ffffff» radius=»0″]Public relations (or PR) are a set of techniques that serve to make your business known to relevant audiences, transmitting messages that fit with the brand values and strengthening its reputation. [/su_note]
And while there is still old-fashioned PR, in the world we live in, everything revolves around the online channel and its media.
That's why you'll often see the terms PR (digital), public relations (digital) or media relations (digital) used interchangeably to refer to the same thing: actions aimed at obtaining coverage in digital media.
Just so you know, digital PR also includes other types of sites, such as websites and blogs, professional associations, social media, or podcasts. But the majority of digital PR is focused on media outlets.
How is PR different from other digital marketing actions?
At this point, you may be wondering why PR isn’t considered just another advertising technique. And you may also be wondering what the word “relationships” actually adds to the definition.
Both questions share the same answer: public relations are part of marketing, yes, but they are not considered a form of advertising because the key to PR is developing relationships with audiences relevant to the brand.
Ultimately, that audience would be potential customers. But in practice, the main audience of a brand developing a digital PR strategy is made up of journalists.
In other words, the presence in digital media that we were talking about is achieved by creating relationships with journalists and nurturing them over time with valuable content.