In this article we are going to look at some of the most important terms related to email marketing , so we can better understand the possible differences between each of the concepts.
This is not an excessively long article, and we will present all the indonesia phone number data concepts in a summary, so that we can focus only on what is important to you.
You will see that some concepts are quite similar, although with slight nuances.
You will even be able to see how it is possible to use some of them interchangeably without much problem.
Let's start with the basics
1 · Email
2 · ESP
3 · Email client
4 · Email marketing, definition
5 · Email marketing tool
5.1 ► Open rate
5.2 ► Click rate
6 · SPAM
7 · Email lists (contact databases)
8 · Mass email or mass mailing
9 · Newsletters or information bulletins
10 · Sending transactional emails
10.1 ► Email sending API
11 · SMTP and SMTP server
12 · That's it for the email marketing glossary
· Email
An email is an electronic message that is the digital version of old letters.
It allows communication between a sender and one or more receivers, in a comfortable, immediate and private way.
It is also sometimes used to refer to the email account or address, that is, the electronic mailbox to which messages can be sent.
· ESP
«Email Service Provider» or email service provider.
Under these strange acronyms are companies that you surely know, such as Gmail , Outlook or Yahoo!
These are the companies that allow the creation of email addresses, as well as the management, sending and receiving of emails.
You can read more detailed information in this article.
· Email client
These would be the applications that work with the services offered by the ESP.
You can see them as an interface that sits on top of you and helps you manage your emails, so you can compose new ones, receive, reply, delete, etc.
These are applications that are not designed for managing mass email sending. Although you can send copies to people, the volume that can be sent is very small. Keep in mind that there are also volume limitations defined by the ESPs.