Once internal audiences are informed, customers are another critical audience to communicate with . The same technological tools used for internal audiences must be used to interact with customers.
Whether it's organizing virtual meetings or just to empathize , this is an asia mobile number list opportunity to show that you care about them and that you are in the same situation as them.
Inform and offer something valuable
Once you have defined your audiences, you need to fine-tune your message and know what you want to say and what your objectives are . You don't need to send your professional newsletter subscribers cardio routines, cooking recipes or hobbies. Provide valuable information about your business that is useful to your audiences.
Don't take advantage of the situation
The first thing we are seeing in this moment of panic is that quite a few companies have taken advantage of the situation to post their messages, with an obvious lack of tact. There are quite a few that intend to take advantage of the coronavirus situation to try to sell PPE, a change of gas company or a ticket to a future event.
Focus on values
First of all, in Spain we are reacting with integrity and civility. Companies and organizations are doing the same. When a crisis situation like this one of Covid-19 appears, it is the moment to demonstrate what we are as a company .
What are the values that define you? And if those values aren't shining through right now, are they really indicative of how your company operates and what its purpose is in the world? Now is the time to demonstrate that a company is a key social agent , that it has a purpose to contribute to the community and that it has values.
Inform and offer something valuable external communication
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