Visual communication: understand what it is, examples and its importance in companies
Posted: Sun Dec 15, 2024 7:13 am
Visual communication is capable of enchanting, attracting and persuading. Without images, colors, photographs, graphics and other types of visual aids, marketing loses strength. That is why we created this article to explain how to strengthen the way your brand communicates visually.
Choosing a color for your site design, setting the position of your title, or creating a specific font for an ad are all key marketing tools, right?
So, you must understand the power of visual communication .
Everything that is visual communicates. A color, a font, a photo, an illustration, a graphic... When creating marketing pieces, all of these choices determine what the brand conveys to the market and impact the way the public perceives its image.
Therefore, visual communication must be part of australia email list 7.6 millions contact leads brand planning, as a priority for marketing and branding .
In this article you will better understand what visual communication is, its importance in companies and how to prioritize this area in your business. Follow it to find out everything:
What is visual communication?
How does visual communication work today?
What is the relationship between visual communication and marketing?
How important is visual communication in marketing?
What are the best examples of visual communication in marketing?
How to develop a company's visual communication?
What is visual communication?
Visual communication is the process of transmitting and receiving information through visual resources .
Although it can be combined with written or audio language, visual communication does not need any text or sound to exchange messages. The information is in the colors, shapes, images, illustrations, among other signs of visual language , and in the way they are organized and classified.
This type of communication is present throughout the world around us. You can see how visual communication occurs when you see road signs, for example: the colour red is a sign that you should stop, while a sequence of parallel white lines on the road indicates where pedestrians can walk.
You don't need a word to know that, do you?
You can also notice visual communication when you enter someone's home. The decor of the room says a lot about a person's individuality, right? You can tell that they are more relaxed if they have colorful furniture, fun drawings, and some clutter in the room.
In this way, you can already see how visual resources are able to convey information that even words cannot explain so well. Later, you will understand why this is so important for marketing .
Choosing a color for your site design, setting the position of your title, or creating a specific font for an ad are all key marketing tools, right?
So, you must understand the power of visual communication .
Everything that is visual communicates. A color, a font, a photo, an illustration, a graphic... When creating marketing pieces, all of these choices determine what the brand conveys to the market and impact the way the public perceives its image.
Therefore, visual communication must be part of australia email list 7.6 millions contact leads brand planning, as a priority for marketing and branding .
In this article you will better understand what visual communication is, its importance in companies and how to prioritize this area in your business. Follow it to find out everything:
What is visual communication?
How does visual communication work today?
What is the relationship between visual communication and marketing?
How important is visual communication in marketing?
What are the best examples of visual communication in marketing?
How to develop a company's visual communication?
What is visual communication?
Visual communication is the process of transmitting and receiving information through visual resources .
Although it can be combined with written or audio language, visual communication does not need any text or sound to exchange messages. The information is in the colors, shapes, images, illustrations, among other signs of visual language , and in the way they are organized and classified.
This type of communication is present throughout the world around us. You can see how visual communication occurs when you see road signs, for example: the colour red is a sign that you should stop, while a sequence of parallel white lines on the road indicates where pedestrians can walk.
You don't need a word to know that, do you?
You can also notice visual communication when you enter someone's home. The decor of the room says a lot about a person's individuality, right? You can tell that they are more relaxed if they have colorful furniture, fun drawings, and some clutter in the room.
In this way, you can already see how visual resources are able to convey information that even words cannot explain so well. Later, you will understand why this is so important for marketing .