CRM for Pharmacies
Posted: Sun Dec 15, 2024 7:07 am
The pharmaceutical sector, and more specifically pharmacies, often seem to forget a key aspect of their activity: they are a business.
Furthermore, a company in a sector that is increasingly affected by changes that threaten its accounts: falling sales, reduced margins, entry into the sector of online players with a huge commercial capacity such as Promofarma or even the delay in Social Security payments on some occasions.
In this context, more and more pharmacies are taking into account the business dimension of their activity and applying systems and methods to increase sales that are already classic in other sectors.
But beware, pharmaceutical CRM is not a newcomer either:
According to Forrester Research, a renowned company bulk sms iran dedicated to market research, 60% of pharmaceutical companies in the United States already use CRM systems.
With a CRM for Pharmacies you get
Control all your documents and clients
Simplify your administrative processes
Get all your product inventory
How do we define a CRM for pharmacies?
CRM stands for “Customer Relationship Management” or CRM.
In short, it is a type of computer software that helps us in our relationship with our clients. Because although it may seem like common sense, we sometimes forget that it is easier to sell to one of our clients than to get a new one.
Thus, a CRM adapted to pharmacies will be mainly dedicated to improving the relationship and information we have with our clients and increasing their average ticket through “cross selling” and “upselling”, that is, cross-selling and additional or higher sales.
Why use a CRM for the pharmaceutical sector?
When implementing a CRM in any sector, the ultimate goal is always to increase sales and improve internal team communication.
Thus, the ultimate reason for CRM is to improve efficiency. The same is true in the pharmaceutical sector.
Along these lines, we can expect from a CRM for pharmacies:
Manage our relationship with our clients and the information we have about them as efficiently as possible.
Improve customer satisfaction by offering them a more personalized service thanks to the information we have about them in the CRM.
Individualize customer treatment by offering products related to those they currently consume to increase sales.
Similarly, by putting the customer at the centre of all your activity, you will also increase customer loyalty. This way, when they need to buy something, they will come to your establishment as much as possible instead of buying it at the first pharmacy they find.
Furthermore, a company in a sector that is increasingly affected by changes that threaten its accounts: falling sales, reduced margins, entry into the sector of online players with a huge commercial capacity such as Promofarma or even the delay in Social Security payments on some occasions.
In this context, more and more pharmacies are taking into account the business dimension of their activity and applying systems and methods to increase sales that are already classic in other sectors.
But beware, pharmaceutical CRM is not a newcomer either:
According to Forrester Research, a renowned company bulk sms iran dedicated to market research, 60% of pharmaceutical companies in the United States already use CRM systems.
With a CRM for Pharmacies you get
Control all your documents and clients
Simplify your administrative processes
Get all your product inventory
How do we define a CRM for pharmacies?
CRM stands for “Customer Relationship Management” or CRM.
In short, it is a type of computer software that helps us in our relationship with our clients. Because although it may seem like common sense, we sometimes forget that it is easier to sell to one of our clients than to get a new one.
Thus, a CRM adapted to pharmacies will be mainly dedicated to improving the relationship and information we have with our clients and increasing their average ticket through “cross selling” and “upselling”, that is, cross-selling and additional or higher sales.
Why use a CRM for the pharmaceutical sector?
When implementing a CRM in any sector, the ultimate goal is always to increase sales and improve internal team communication.
Thus, the ultimate reason for CRM is to improve efficiency. The same is true in the pharmaceutical sector.
Along these lines, we can expect from a CRM for pharmacies:
Manage our relationship with our clients and the information we have about them as efficiently as possible.
Improve customer satisfaction by offering them a more personalized service thanks to the information we have about them in the CRM.
Individualize customer treatment by offering products related to those they currently consume to increase sales.
Similarly, by putting the customer at the centre of all your activity, you will also increase customer loyalty. This way, when they need to buy something, they will come to your establishment as much as possible instead of buying it at the first pharmacy they find.