This report provides a review of all blog posts, landing pages, and web pages on your site.
All pages
Let’s start with Site Content > All Pages. This shows the pages with the most traffic for your current view or segment. This is useful in and of itself – you always want to keep an eye on your most viewed URLs – but I especially like it when I’m looking at traffic growth or decline.
Let's give an example:
My overall website traffic may be down 10% month-over-month. To identify the root of the problem, I would go to Site Content > All Pages and change the date range to this month versus last month (making sure the days of the week match up).
Then you can see the differences in page views by URL:
This helps me identify which pages received less traffic and contributed to that decline.
Helpful Tip: I like to change the "Sort Type" from "Default" to "Absolute Change" to see results sorted by the biggest differences in percentage instead of total views.
I also add the page title as a secondary dimension so I can see the name of each page along with its URL.
Content breakdown
This report breaks down your site structure by subdomain and then by subfolder. To give you an idea, for HubSpot we can see data for each of our subdomains, including:
blog.hubspot.com
developers.hubspot.com
community.hubspot.com
And so if I clicked on blog.hubspot.com, I can see aggregated data for:
blog.hubspot.com/sales
blog.hubspot.com/marketing
blog.hubspot.com/service
This report is probably most valuable to those managing very complex properties.
Landing Pages
Landing pages are another of my favorite reports. GA defines a landing page as the first page of a session – in other words, the visitor’s first interaction with the website.
There are a few ways to break down this report.
First , if you're interested in the sources (organic, paid social, direct, etc.) that drive users to your landing page, you can add Source/Medium as a secondary dimension.
This is basically the opposite version of the report we added earlier.
Second , if you only need to see which landing pages users visited from a specific source, on a specific platform, or within a specific category, add the appropriate system segment:
If you're most interested in landing pages viewed by mobile and tablet users, then you choose Mobile and Tablet Traffic.
If you're curious about users who ended up buying something, choose the "Made a Purchase" segment. There are many possibilities here.
Exit pages
This report shows the last pages users visited in their sessions before leaving the site.
That's a little confusing, so let's use an example.
I want to find a place to have dinner with my friends, so I search for “Mediterranean restaurants near me.” A place pops up that looks good, so I click on it. First, I look at the menu. Then I click on their press page which links to a recent article on Eater, so I leave the site to read it. The reviewer loved the food. I’m sold.
The Press page would be my exit page.
You may hear that you should analyze your exit pages to understand why users are leaving your site. I think this example reveals why that strategy doesn't always make sense. Just because someone left doesn't mean there's something wrong with the content.
Check out this report, but take the data with a grain of salt.
Site speed
This report is pretty self-explanatory: it tells you how quickly your site loads for users. Obviously, faster is better. Not only do faster pages correlate with higher revenue, but Google’s algorithm takes page load time into account.
Site Speed Page Timings
This report dives into the average page load times for country b2b b2c email list each URL. I use i t to identify the slowest pages on HubSpot's site with the ultimate goal of figuring out why they're taking so long and how to speed them up.
The default metrics are page views and average page load time, but I also recommend looking at:
Average page load time and bounce rate
Change the sort order to "weighted" so that you see the blog posts with the most page views first
Average page load time and page value
The latter gives you an idea of how much a specific page contributes to your total earnings.
Looking at these two pieces of data together helps you find slow-loading pages that are valuable to your results (even if they don't get a ton of traffic), making them a priority to fix.
Site Speed Page TimingsSite Search
First things first: if users can search your website, make sure you've set up Site Search in GA. You need to enable it for each view separately ( here are step-by-step instructions ).
Use
I usually start with the Usage report, which tells me how many sessions were conducted with and without searches for one or more. In other words, I learn how often people use site search for the view and time period I specified.
Search Terms
This is where you learn what people are searching for. Look for “topics” – if you see the same search terms appearing multiple times, there are some conclusions you might draw.
Or create new content that gives users the information they're looking for or better display existing content so it's easier to find.
Pay attention to the "% of search exits" column, as it indicates how many users clicked away from the search results page instead of choosing a result. You can usually infer that there wasn't a good answer to your question (or it wasn't titled appropriately).
