In the post-lockdown reality, it will be necessary to take care of the merchant and the customer more than ever. To do this, it is necessary to know them intimately and to promote the cell phone number list conditions for them to meet. And this involves working on a good CRM, which is capable of segmenting well, offering relevant information to each public and which makes the operator connect with it through digital channels (email, messages, etc.).
If the consumption of digital content during confinement has been overwhelming, the return to the shopping centre will be conditioned by a high level of demand regarding the quality of the productions. The way of communicating on social networks and on the digital signage channels of shopping centres must be sophisticated and refined. To do this, videos and interactive elements must be used that meet customer expectations.
The mandate to turn the shopping centre into a place of experiences, where people can experience emotions, enjoy shows and be surprised, is going to be put on hold for the next few months. This is the time for super-digitalisation.
