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Estimated reading time: 5 minutes

Posted: Sun Dec 15, 2024 6:15 am
by ticof48486@pokeline
More than 100 million messages are sent daily on LinkedIn.
There are 67 Million Companies registered on LinkedIn.
On Average, Eight People Get Employed Per Minute on LinkedIn.
Employees Make Up 30% of their company’s engagement on LinkedIn.
Here’s a table summarizing what brands do on LinkedIn and what individual users do on the platform:



Company Marketing On LinkedIn

Personal Branding on LinkedIn

Content Marketing: Share industry insights, thought leadership articles and case studies to establish authority and engage the audience. Content Sharing and Engagement: Share posts, articles, and industry-related content to stay informed and participate in discussions.
Networking and Engagement: Actively engage with their audience by uk db center participating in discussions, responding to comments, and connecting with industry professionals. Networking: Build and maintain professional connections with colleagues, industry peers, and potential employers.
Recruitment and Talent Acquisition: Post job openings and use LinkedIn’s networking capabilities to find and attract top talent. Job Searching and Recruitment: Search for job opportunities and connect with recruiters to advance career prospects.

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Brand Awareness and Growth: Maintain an active presence and share relevant content to increase visibility and grow the company page’s follower base. Professional Presence: Post updates about professional achievements, share industry insights, and showcase expertise to build a personal brand.
Lead Generation and B2B Marketing: Generate leads and market products or services using LinkedIn’s tools, such as Sponsored Content and InMail. Skills Development and Learning: Enhance professional knowledge and develop new skills through LinkedIn Learning and other resources.
Employee Advocacy: Encourage employees to share company content and engage with their networks to amplify brand reach and credibility. Sales and Marketing: Use LinkedIn to reach potential clients, market products, and engage in B2B lead generation.