Before leaving you with the infographic, we want to remind you of everything we can achieve by doing detailed and appropriate segmentation, as well as its most notable benefits:
Know well who will receive the newsletters
If we segment users well with an appropriate registration process, we will be able to know what the person to whom we will send our communications is like . Asking them their sex, their date of birth or even any interest they have can help us apply it when designing and sending out the mailings. Of course, remember to only ask for the data that you know can help you segment much better; asking for the sake of asking doesn't add up, it subtracts.
Knowing what to send and how to personalize it
Once the previous step is done, we will know what each thailand business email list of the users in our database is like. Now that you have this privileged information, use it in the best way. Establish criteria that allow you to create groups of users; this will be crucial to know what to send to each one and how to personalize it based on their interests. The key is for the user to feel that the email they receive has been made solely and exclusively for them. That's how we humans are, we like to be made to feel special.
Achieving improved results
By doing the two points above correctly, we will undoubtedly improve the results of our email marketing. Openings , clicks and even conversions will increase. The reason is clear: we are sending exactly what our subscribers are looking for, want or need thanks to the great knowledge we have of them, which is why they interact more. Set yourself the goal of getting them to even think that your brand can read their minds!
Without further ado, we leave you with the Infographic that summarizes and synthesizes 4 tips to segment a database :
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One comment on “ Email Marketing Infographic: How to segment your database properly ”
