That Show What Content Has Worked

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E., Restaurant) Earning % More Than The Average Mcdonald’s Store.what Does This Have To Do With Content Marketing Operations? It’s A Reminder That You Don’t Need To Be The Mcdonald’s Of Content Marketing. You Can Deliver A Big Return By Carefully Curating Your Content Strategy Like Raising Cane’s Does Its Menu. Identify Your Core Content Itemsa Do-more-without-more Content Marketing Approach Starts With Determining Your Content Menu. To Do This Successfully, You Need Two Things:buy-in From Your Internal Content Stakeholdersanalytics Besthandpicked Related Content: How To Use Google Analytics To Find Your Unicorns (And Avoid Content Donkeys)get Stakeholder Buy-into Get Stakeholders On Board, Bring Together Everyone Involved In The Content – Those Who Create It, Use It, Share It, And Approve The Budget For It.

If That’s Not Feasible, Bring Together The Key Stakeholders In Each Of Those phone number library Categories And Email A Short Survey To Everybody Else So They Can Have Input, Too. Everyone Involved Needs To Have A Voice In This Process, Or It Won’t Work.give The Stakeholders A List Of Topics That You Already Cover Or Think Might Be Valuable, And Include A Write-in Option. Ask Them To Rank The Top Three Topics – Labeling Them As , , Or (With One Being The Most Important).



Record Their Responses On A Spreadsheet. Start With Two Columns – Topic And Topic Ranking.let Me Illustrate A Simple Example For A Financial Services Company. In This Situation, Three Stakeholders Ranked Options From A List Of Seven Topics: Commercial Real Estate, Community Development, Investing, Leadership, Market And Economy, Taxes, And Wealth Planning.add Two More Columns To The Spreadsheet:rank Value, Which Translates The Responses Into A Point Value To Make The Math Easier.total Topic Value, Which Shows The Cumulative Score For Each Topic.