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Or You Could Take Turn A Dense Subject Into A More Accessible Cartoon, Slideshare Presentation, Or Video.you Could Add Your Brand’s Unique Story, Experiences, Expertise, Etc., To The Original Topic, Meaning Someone Reading Both The Original And Your Skyscraper Post Would Get Unique Value And Understanding From Both.however, Too Often, Skyscraper Content Doesn’t Add Anything Other Than More Words To The Topic. Sometimes You See This Happen Several Times From Different Competitors, Leaving The Reader With Three Or Four “ultimate,” “complete,” Or “definitive” Guides That Are Substantially The Same.

Adopting This Skyscraper Content Strategy Means You’re Always Going To Be A telegram data Follower, Never Original.handpicked Related Content: Ways To Repurpose Content And Grow Your Customer Basehow To Make It Workjust Because A Poorly Implemented SkyscrapeLead To A Poor Reader Experience Doesn’t Mean You Should Avoid The Technique Altogether. Here Are Three Ways I Think It Could – And Should – Be Implemented:genuine Need: Find Content In The Top Three Search Results That Have Been Shared A Lot But Are Now Outdated, Inaccurate, Full Of Broken Links, Etc.



It Is In The Readers’ Interest For You To Create Something Current. (That Doesn’t Necessarily Mean It Has To Be Twice As Long.)unique Angle: Creating Nuanced Content On A Familiar Topic Can Add Something To The Readers’ Experience And Teach Them Something New. It Could Be The Inclusion Of A Personal Account, A Dissenting Viewpoint, Or A Genuinely New Way To Tackle An Old Problem.focus On Value, Not Text: Skyscraper Content Is About Creating Content Times More Valuable, Not Times Longer.