Maybe you’re struggling to create customer segments because you have uk db center only the most basic information: job role, industry, company revenue. Enriching your database with further information on existing contacts instead of scrapping the list will give you more valuable insights without. Make sure that your existing information is up-to-date and add additional data points that cover firmographics, psychographics, geography, and more.
Red flags: If your emails bounce at a high rate or your information is inconsistent between tools, it’s time to enrich and update that data. Choose lead enrichment software that can deliver contact information and firmographics with reliable accuracy.
Vanity metrics are kind of like cubic zirconia: though they look shiny and valuable, they don’t hold up when put to the test. Metrics like impressions, likes, follower count, and comments might make you feel good, but they don’t correlate to the number of sales you’ll make.
The real diamonds are the metrics that will help you understand which campaigns and tactics actually bring in new customers.
The diamond-quality data that should inform your future decisions or campaign includes metrics like:
Customer lifetime value
