Contents hide
1 What is Microsoft Advertising?
2 How does Microsoft Advertising work?
3 Advantages of using Microsoft Advertising
3.1 1. Less competition and lower CPCs
3.2 2. Specific and quality audience
3.3 3. Integration with LinkedIn Ads
3.4 4. Google Ads Compatibility
3.5 5. Presence on multiple platforms
4 Tips to Get the Most Out of Microsoft Advertising
5 Is Microsoft Advertising right for your business?
What is Microsoft Advertising?
As the name suggests, Microsoft Advertising is Microsoft's advertising platform, although you may know it by its previous name: Bing Ads. This service allows businesses of all sizes to create ads that appear in search results on Bing, Yahoo, and AOL, as well as a network of partners, such as MSN and some partner sites.
Even though Google dominates the search market, Bing has a significant share in certain countries and niches, especially in markets like the US. In addition, many devices and default browsers, such as Microsoft Edge, use Bing as their search engine.
This means that if you use Microsoft Advertising, your company has the opportunity to reach an audience that is less saturated with advertising and, in many cases, with lower costs per click (CPC) than on Google Ads. It's something to keep in mind!
How does Microsoft Advertising work?
Microsoft Advertising is very intuitive, if you already use other digital advertising platforms, it will not be difficult to get familiar with it. The most notable thing is that it uses a pay-per-click (PPC) system, which means that you only pay when someone clicks on your ad.
Let's go through how to get started with Microsoft Advertising step by step:
Create an account: The first step is to register on the platform. If you already have a Microsoft account, you can use it to access the service.
Define your advertising objectives: The first step before starting any campaign is to know what we want to achieve. Some objectives can be: -Increase traffic to the website. -Generate leads or sales. -Promote a specific product or service.
Select keywords: Microsoft Advertising lets you choose the keywords email marketing list that are most relevant to your business. These are the words that will trigger your ads when people search for them. So choose wisely! And you'll have help from Advertising, which has a keyword planner to help you identify terms with high search volume and lower competition.
Creating Ads: Now it’s time to get creative and design your ads. Remember that they typically include at least: -A catchy headline -A short description highlighting your benefits -A link to your website’s landing page
Audience targeting: The platform offers several targeting options so you can make sure your ads reach the right audience. Some options include: -Geographic location. -Age and gender. -Devices (desktop, tablet or mobile). -Time of day.
Setting a budget and bidding: You can set a daily or monthly budget, as well as the maximum amount you are willing to pay per click. The platform will then use an auction system to determine which ads are displayed and in which position. It's practical and convenient!
Optimization and analysis: Once your campaigns are live, it's crucial to track the results. Microsoft Advertising offers analytics tools that allow you to measure metrics such as CTR (click-through rate), conversions, and ROI (return on investment).
