3. Principle of Consensus or Social Proof
Posted: Sun Dec 15, 2024 4:09 am
People tend to want to be consistent with previously displayed behavior, how is this mechanism explained from a psychological point of view?
Because this makes us feel better in our own eyes but also in the eyes of others, that's why when we make a commitment or give our word to someone else we tend to keep it, our personal credibility is at stake. So, the consumer who publicly commits to following the values and ideals shown by your company, will continue to commit to following them. This, however, is only true if your brand also continues to be faithful to the values shown.
So, customers who have already purchased from country b2b & b2c email list you will be more likely to make another purchase, but you must make sure to nurture them over time and make them increasingly loyal with lead nurturing strategies .
The decision made by the individual is evaluated on the basis of the ideas and advice provided by another person with whom he agrees.
I'll give you an example right away.
When we don’t know what to do, we tend to look at what others are doing around us. The same thing goes when we don’t know what restaurant to choose or what clothes to buy.
What do you do to extricate yourself from these situations of indecision?
If you are online I am sure that you read reviews and comments to understand the evaluations that others have made of that product or service. The same is true in everyday life, ask the opinions of friends and relatives, both before making the purchase or after having made it to have confirmation that you have made the right decision. In short, you base your judgment on that of others or seek their consensus afterwards to have confirmation that you have done the right thing.
Because this makes us feel better in our own eyes but also in the eyes of others, that's why when we make a commitment or give our word to someone else we tend to keep it, our personal credibility is at stake. So, the consumer who publicly commits to following the values and ideals shown by your company, will continue to commit to following them. This, however, is only true if your brand also continues to be faithful to the values shown.
So, customers who have already purchased from country b2b & b2c email list you will be more likely to make another purchase, but you must make sure to nurture them over time and make them increasingly loyal with lead nurturing strategies .
The decision made by the individual is evaluated on the basis of the ideas and advice provided by another person with whom he agrees.
I'll give you an example right away.
When we don’t know what to do, we tend to look at what others are doing around us. The same thing goes when we don’t know what restaurant to choose or what clothes to buy.
What do you do to extricate yourself from these situations of indecision?
If you are online I am sure that you read reviews and comments to understand the evaluations that others have made of that product or service. The same is true in everyday life, ask the opinions of friends and relatives, both before making the purchase or after having made it to have confirmation that you have made the right decision. In short, you base your judgment on that of others or seek their consensus afterwards to have confirmation that you have done the right thing.