The goal of lead management is to nurture and convert leads into customers through targeted marketing and sales efforts.
This process involves qualifying leads, engaging with them through mobile numbers database personalized communication, and ultimately guiding them through the sales funnel until they make a purchase.
Leads don't just pop up out of thin air, they need a source, meaning we need a place where leads can hear from us and get to know us and the work that we do.
This source is what we know as a lead source.
What is a lead source?
Lead sources are essentially the channel in which potential customer discover your brand.
There is no one way to go about lead sources, so your best approach will be a multichannel approach. By broadening your lead sources you'll be guaranteed to reach a wider range of potential clients.
However, before you start posting randomly everywhere, make sure you're familiar with the channels your ideal customer will be present on.
In order to effectively set up a lead generation strategy, make sure you set up your ICP or buyer persona , so that you know exactly who you are targeting.
