Not to mention that many tools also provide solutions that allow you to improve the quality of explicit data . Even if a user fills out 10 forms, if you always ask for the same information, you will have phone number list india exactly the same data about that contact as if they had only filled out one. It is a redundant operation that does not contribute anything. If we want to improve in this area, for example, we could think about smart forms , a tool that many CRMs have, so that when the platform detects that a user has already filled out a form, it dynamically replaces the fields for which it already has information with other previously defined alternatives, which would be 'in queue'. Thus, two people who enter a page at the same time could see different forms depending on the information that exists (or not) about them in the databases.
In short, a well-configured CRM will allow you to improve the quality of your databases thanks to its ability to collect new valuable information about users and their interests.
5. Automation of marketing actions and internal processes
Any CRM for shopping centres should allow you to set up automation flows (or workflows). As you can deduce, we are talking about the ability to automate and schedule a series of emails or tasks based on a specific action by a user or on the information that exists about that contact on the platform.
Here we will mainly differentiate two types of automation:
Automation of mailings and marketing actions . There are millions of possible campaigns that could be carried out here. For example, if you have the date of birth of your contacts, you could wish them a happy birthday and automatically send them a discount coupon to use at the shopping centre during that week, so that you can also track when it is used, in which store, etc.
