Making the Brand a Reality That Can Be Trusted

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What Inbound Marketing Aims to Do , by Creating Ad Hoc Valuable Content, is to Accompany People Throughout the Customer Journey and Thus Help Them Move on to the Next Level of the Funnel. If You Think About It, However, Inbound Marketing Can Also Be Understood as a Circular Methodology That Never Runs Out.it is No Coincidence, in Fact, That Hubspot Has Identified Phases for Inbound Marketing That Make Up the Famous “flywheel” Literally, “flywheel”:attract : Corresponds to the Phase in Which the Aim is to Attract the Right People Thanks to Valuable Content and Conversations Capable of Starting a Solid and Lasting Relationship With Customers, and Relied Upon;engage : is the Engagement Phase That Occurs by Presenting Data and Solutions in Line With the Needs of the Target Audience ;delight : Corresponds to the Customer Delight Phase, When It is Necessary to “delight” People, or Allow Them to Experience a Feeling of Success .


After All, Customer Success Turns Into Brand Success.inbound Marketing south africa number for whatsapp According to Hubspot: Infographicthe Phases of Inbound Marketingin Fact, From to Today, Inbound Marketing Has Evolved to Include Phases : Attract, Convert, Close and Delight.attracting People : This First Phase Consists of Creating Valuable Content Capable of Attracting and Attracting the Attention of People Who May Be Interested in the Brand, Its Products and Its Services. Precisely for This Reason , the First Step Consists of Precisely Defining the Buyer Persona, or the Profile of the Ideal Customer , Whose Habits, Interests, Problems and Objectives It Will Be Important to Know.



of Course, to Attract People Who Surf the Web, Being Present Online is Very Important, Especially Considering That It is Precisely Online That People Carry Out Research Before Purchasing.convert Visitors Into Contacts : the Second Phase of Inbound Marketing Aims to Transform Website or Landing Page Visitors Into Contacts by Obtaining Data Such as Their Name and Email Address. To Do This, a Great Solution is to Offer Them Something in Exchange Such as Free Resources to Download , Case Studies to Consult, Guides, Special Discounts and So on.closing the Purchase : in This Third Phase , Contacts Are Transformed Into Customers .