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This is also one of the best bb lead generation ideas because it helps build a sense of authority around your brand and creates online communities. Here’s what an embedded lead capture campaign in blog content could look like:there are two lead generation methods for promoting lead magnets in your content marketing posts: you can either embed an opt-in form in your blog posts……or show it on a popup.

Create a quiz and help shoppers find the right productspeople us number list love taking quizzes. You can use that to your advantage by offering potential leads the chance to complete a quiz and learn something about themselves. These campaigns have great lead generation potential because they’re enjoyable for your visitors.On your end, an online quiz can help you get to know your new leads better. Based on the answers someone provides, you can help them find the right products for their unique pain points.



Warby parker built their online business on an innovative quiz that asks visitors about important factors related to glasses and then recommends frames that are suitable for each individual. You can also use a popup to build a short quiz and promote relevant products at the end: host online or offline eventsevents (both online and offline) are a great way to engage your target audience and collect quality leads.