This strategy is based on four fundamental pillars
Posted: Sat Dec 14, 2024 10:14 am
Internationalisation is a great challenge and a means of growth for industrial companies. But it is a mistake to think that simply replicating your current national strategy will generate the expected results. The safe bet is to implement a methodology that allows you to achieve objectives without generating high costs .
On June 19th, we reflected on this topic at the Menorca Chamber of Commerce, where participants discovered digital marketing techniques for their internationalization strategy . Read on to discover the key ideas that were formulated at the event to kick-start an internationalization strategy.
Some of them were:
How to design and execute an international marketing plan.
Define KPIs to maximize actions in different markets.
How to acquire a strategic vision of digital marketing.
Keys to optimizing your website and improving conversion rates.
“To achieve the results you expect from your international strategy, you must implement a methodology that allows you to achieve objectives without generating high costs ”
How to draw up an international plan?
The first question to ask when internationalizing your company is, of course, how to draw up that international roadmap . Don't worry! Doing so is as simple as applying the Inbound Marketing methodology.
Attract : Invite the user to our website through content that is of filipinas telegram interest to them.
Capture : This phase is about generating leads, that is, when the visitors we have captured provide us with their data.
Selling : This stage aims to mature the leads so that a large part of them end up becoming clients.
Delight : It is about building customer loyalty so that they become prescribers and recommend us to others.
This strategy will not only allow you to increase sales but also achieve results without high costs. To do this, you must carry out three steps that will allow you to strengthen your strategy.
You may be interested in: What is Inbound Marketing? Its history and foundations
STEP 1: Analyze the market
Before planning any strategy you must analyze both the internal and external market .
Internally, you must be clear about how the website works, the traffic, the origin of the visits and what SMART objectives are going to be set. Externally, you must carefully study the competition in the country you are targeting.
To obtain a good market analysis, knowing your Buyer Persona and the path they take until they make a purchase (Buyer Journey) will be a great source of knowledge to capture quality leads.
On June 19th, we reflected on this topic at the Menorca Chamber of Commerce, where participants discovered digital marketing techniques for their internationalization strategy . Read on to discover the key ideas that were formulated at the event to kick-start an internationalization strategy.
Some of them were:
How to design and execute an international marketing plan.
Define KPIs to maximize actions in different markets.
How to acquire a strategic vision of digital marketing.
Keys to optimizing your website and improving conversion rates.
“To achieve the results you expect from your international strategy, you must implement a methodology that allows you to achieve objectives without generating high costs ”
How to draw up an international plan?
The first question to ask when internationalizing your company is, of course, how to draw up that international roadmap . Don't worry! Doing so is as simple as applying the Inbound Marketing methodology.
Attract : Invite the user to our website through content that is of filipinas telegram interest to them.
Capture : This phase is about generating leads, that is, when the visitors we have captured provide us with their data.
Selling : This stage aims to mature the leads so that a large part of them end up becoming clients.
Delight : It is about building customer loyalty so that they become prescribers and recommend us to others.
This strategy will not only allow you to increase sales but also achieve results without high costs. To do this, you must carry out three steps that will allow you to strengthen your strategy.
You may be interested in: What is Inbound Marketing? Its history and foundations
STEP 1: Analyze the market
Before planning any strategy you must analyze both the internal and external market .
Internally, you must be clear about how the website works, the traffic, the origin of the visits and what SMART objectives are going to be set. Externally, you must carefully study the competition in the country you are targeting.
To obtain a good market analysis, knowing your Buyer Persona and the path they take until they make a purchase (Buyer Journey) will be a great source of knowledge to capture quality leads.