There's more to Twitch than gaming
Posted: Sat Dec 14, 2024 10:02 am
While it is true that a substantial part of the platform is dedicated to gaming , there is a lot of innovation in the introduction of new formats . In any case, if a brand is able to associate the need that its product covers with that of a person who plays video games, it would have no problem advertising on a gaming channel. In addition to this, the ability of streamers to insert sponsorships into their content should not be underestimated . If the person is chosen correctly, very organic advertising comes out.
Twitch is experiencing a gradual change in the phone number details usa genres of its content . In Spain we have pillars such as Ibai Llanos , with almost 12 million subscribers, who is reintroducing classic television formats by adapting them to a millennial and generation Z audience.
How to do marketing on Twitch
Ibai Llanos, in one of his programs on Twitch.
One of his latest formats is a contest called 'Give me the money' in which three influencers compete by answering questions. And without going any further, on September 12, Ibai broadcast a live broadcast of a basketball event .
One of its contents, already established as a classic, is Las campanadas de Ibai, in which the streamer has managed to get families to replace watching the television broadcast of the chimes with their own. This year it broke records with a peak of 801,074 devices connected at 11:59 p.m.
How to do marketing on Twitch
Ramón García and Ibai Llanos, during the broadcast of the chimes on Twitch.
Why do we care? Because it’s a testament to the platform’s versatility . It can be formatted into brand-sponsored challenges in the style of those previously done by YouTubers like Dan and Phil with Kellogg’s .
Twitch offers the possibility of creating anything: contests, discussions, chat shows , fictional content... The only prerequisites are that the content is adapted to the live broadcast, that it is organically integrated with the streamer 's creative line and that it adheres to the budget.
Twitch is experiencing a gradual change in the phone number details usa genres of its content . In Spain we have pillars such as Ibai Llanos , with almost 12 million subscribers, who is reintroducing classic television formats by adapting them to a millennial and generation Z audience.
How to do marketing on Twitch
Ibai Llanos, in one of his programs on Twitch.
One of his latest formats is a contest called 'Give me the money' in which three influencers compete by answering questions. And without going any further, on September 12, Ibai broadcast a live broadcast of a basketball event .
One of its contents, already established as a classic, is Las campanadas de Ibai, in which the streamer has managed to get families to replace watching the television broadcast of the chimes with their own. This year it broke records with a peak of 801,074 devices connected at 11:59 p.m.
How to do marketing on Twitch
Ramón García and Ibai Llanos, during the broadcast of the chimes on Twitch.
Why do we care? Because it’s a testament to the platform’s versatility . It can be formatted into brand-sponsored challenges in the style of those previously done by YouTubers like Dan and Phil with Kellogg’s .
Twitch offers the possibility of creating anything: contests, discussions, chat shows , fictional content... The only prerequisites are that the content is adapted to the live broadcast, that it is organically integrated with the streamer 's creative line and that it adheres to the budget.