Contrary to emails, direct emails are sent to a targeted list of recipients as part of a broader digital marketing strategy.
Furthermore, direct email content is promotional and crafted to encourage a specific action, such as making a purchase, signing up for a service, or attending an event.
Standard email content, on the other hand, can be anything mobile number data for calling from personal messages to business communications without any promotional intent.
Today, most of the recipients expect to receive personalized emails. They often include their name, a tailored offer, or name a subject matter they have been working on lately.
The research shows that direct emails are more powerful than generic emails: 4.4% of people respond to direct mail while only 0.12% respond to emails.
Furthermore, McKinsey & Company study revealed that 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn't happen.
Personalization in direct email marketing drives performance and better customer outcomes.
The same study from McKinsey & Company showed that companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts.
Direct email marketing: Key terms you need to know
There are many related terms that are as important than talking about direct email marketing.
