B2B marketing strategies
Posted: Sat Dec 14, 2024 9:32 am
As a company goes digital, sales teams shrink and marketing teams expand. In addition, sales teams in B2B companies tend to be older on average – a generation that is not as open to change and constant innovation.
Little digital training
A company cannot be digitized by someone who lacks the training to do so. It is a complex process that not only requires investment in technology, but also requires support from the human team in this process.
Typically, sales teams in B2B companies have little digital training, so they are not implementing strategies such as Social Selling or digital sales.
Investment in production processes, but not in marketing
Industrial, technology and B2B companies have invested heavily in production filipina telegramprocesses over the years, but not in their internal processes. Both marketing and sales are one step behind B2C companies.
No KPIs/ROI tracking
As Connext's 2024 Report shows, many B2B companies still don't track KPIs or study their ROI at the end of the year. A B2B marketing strategy is meaningless if there is no ongoing analysis of results.
Different CRM for marketing and sales
In order to generate and increase the company's database, it is common to have a CRM. However, many B2B companies do not have a CRM that is shared between the sales and marketing teams. Sometimes, they work with different software. This means that they cannot study the traceability of their results, or the source from which the leads or users who have become customers come from.
Emerging digital marketing actions
It is normal to have a website, it is common to write a blog… but doing it in a professional manner, with SMART growth objectives, content strategy and contact acquisition actions, is not so common in B2B companies. When it comes to B2B marketing, the actions chosen by the vast majority of companies show a state of incipient digitalization of the sector.
Little creativity
Purchasing is based primarily on objective factors. Creativity has been relegated to B2C, where purchases are emotional. Many companies and marketing professionals forget about creativity. And it should be present in every B2B marketing strategy.
Little digital training
A company cannot be digitized by someone who lacks the training to do so. It is a complex process that not only requires investment in technology, but also requires support from the human team in this process.
Typically, sales teams in B2B companies have little digital training, so they are not implementing strategies such as Social Selling or digital sales.
Investment in production processes, but not in marketing
Industrial, technology and B2B companies have invested heavily in production filipina telegramprocesses over the years, but not in their internal processes. Both marketing and sales are one step behind B2C companies.
No KPIs/ROI tracking
As Connext's 2024 Report shows, many B2B companies still don't track KPIs or study their ROI at the end of the year. A B2B marketing strategy is meaningless if there is no ongoing analysis of results.
Different CRM for marketing and sales
In order to generate and increase the company's database, it is common to have a CRM. However, many B2B companies do not have a CRM that is shared between the sales and marketing teams. Sometimes, they work with different software. This means that they cannot study the traceability of their results, or the source from which the leads or users who have become customers come from.
Emerging digital marketing actions
It is normal to have a website, it is common to write a blog… but doing it in a professional manner, with SMART growth objectives, content strategy and contact acquisition actions, is not so common in B2B companies. When it comes to B2B marketing, the actions chosen by the vast majority of companies show a state of incipient digitalization of the sector.
Little creativity
Purchasing is based primarily on objective factors. Creativity has been relegated to B2C, where purchases are emotional. Many companies and marketing professionals forget about creativity. And it should be present in every B2B marketing strategy.