However, if you are thinking about activating an e-commerce, you should know that this is only one of the several possible sales channels ; it works as part of a strategy and must be aligned with the sales process, and even with marketing actions.
As we have seen, professional customers are almost experts in the use of technology, but at the same time they are very demanding with the experience during the purchasing process. For this reason, the marketing and sales teams must work hand in hand to create personalized functions seeking to boost sales .
-Recommended reading: How to quickly digitalize your sales department -
3. Other benefits of e-commerce for B2B companies
If your business is focused on the corporate sector and you are in the process of digitalization, it is important that you know some benefits of a B2B e-commerce platform:
Knowing the purchasing behavior of your top customers
Thanks to B2B e-commerce analytics, a company can know the exact expose sverige telegrammoment when its customers will run out of their products and thus identify when is the right time to repeat the sale.
If you take the time to understand your customers' buyer journey , you will be able to automate many processes that will have a positive impact on your revenue and customer relationships . In addition, this information will allow you to optimize your marketing strategy, personalizing messages and segmenting strategic actions.
-You may be interested in: 5 steps to define the Buyer's Journey or purchase cycle -
24/7 Sales Agent
The benefits of B2B e-commerce as a sales tool are multiple and can be translated into having a sales agent available at any time and place, 365 days a year and from any device with Internet access. In addition to immediacy, other benefits are:
Offering easy and convenient online shopping, with just a few clicks
Receive orders 24/7 from customers around the world.
Increase the frequency of orders.
Create personalized promotions to encourage average customer spending.
Display details and prices of all products through digital catalogues or product sheets.
Suggest related products for cross-selling / up-selling
Allow customers to explore new items.
Share real-time information on order status, history and final prices.
Provide information on product availability, updating inventory in real time.
Resolve questions about the purchasing process and reduce calls and emails for basic questions about products and orders.
