Positioning your website should be done ethically and transparently. But many providers take the easy route to get as many customers as possible.
Here are 5 techniques that might appeal to you but which will ultimately harm your SEO and make you regret your investment.
6.1. The prices charged are too low
Low prices may attract you, but in SEO, you have to phone number database australia see expenses as investments. Acquiring inbound links is a perfect example. If an agency or service provider tells you about $10 backlinks, do you think they will really help your SEO? Since Ahrefs showed that an inbound link costs around $352.92, this seems complicated, especially since acquiring links involves research and discussions upstream.
It's the same for content writing or web development. It takes time, research, and human resources. If you want to benefit from a job well done, we advise you to be wary of hourly rates of $50 or less. Ahrefs, again, presented in 2018 a complete study on the prices practiced in SEO .
6.2. The company guarantees you positions
Answering the question “How long will it take me to appear on the first page of Google” is almost impossible.
There are websites that take more than six months to see results from their SEO campaign, just as there are others that reach the first page of Google in less than a week. This study from FirstPageSage shows that the time it takes to see results also depends on the industry.
Generally speaking, since results pages take time to change, it is better to set a monthly price and work on your SEO in the long term.
6.3. Your SEO provider positions you through paid advertising
In addition to guaranteeing positioning, some providers may try to deceive you by using paid advertising platforms. But gaining visibility through Google Ads or Facebook Ads has nothing to do with natural referencing.
On the other hand, SEO and paid advertising are complementary. And that changes a lot of things: the long-term cost is much higher, the CTR is lower than in organic results, and you don't get traffic by paying for each click.
What are the most common pitfalls regarding SEO package pricing?
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