Relationship Marketing Adopts a Two-way Approach
Posted: Sat Dec 14, 2024 6:39 am
Returning to the Definition of Relationship Marketing, It Will Now Be Clear That at the Center of This Approach There is Not the Conversion but the Customer, With Whom to Create, Nurture and Consolidate a Solid Relationship in the Knowledge That This is the Only Way to Encourage Their Loyalty to the Brand. Relationship vs. Transaction. What's the Difference? Unlike Traditional Marketing, Which is Based on Spreading a Uniform Message to a Large Audience, Relationship Marketing Aims to Establish Personalized Conversations With Each Customer at the Right Time .the Differences Between the Two Approaches, However, Clearly Emerge in the Way the Marketing Process is Structured.
Transactional Marketing is a Unidirectional Model and Characterized by a Linear Process That Includes Market Analysis, Identification of Needs, Segmentation, Identification of the Target and Positioning of singapore item phone number the Offer. In This Model, Marketing Strategies Are Often of the “push” Type, That is, the Message is Pushed Towards the Customer.on the Contrary, That Involves a Circular Process. This Process, in Fact, Starts From the Understanding of the Consumer, Reaches Its Peak With the Satisfaction of Their Needs and Continues With Constant Attention to Their Needs. It is No Coincidence That Among the Key Ingredients of Relationship Marketing Are Customer Service and Continuous Interaction With the Customer Through Channels Ranging From Social Media to Emails.
This Form of Marketing Has Established Itself Starting From the Most Recent Technological Developments That Have Made Possible a Profound Diversification of the Methods of Interaction Between Companies and Customers, One of Which is Marketing Automation . Relationship Marketing: Definitionthe Benefits of Relationship Marketingresulting From the Awareness That Current Customers Are in Fact the Key to the Long-term Success of the Company , Relationship Marketing Sets Their Loyalty as a Priority Objective. Instead of Dedicating Its Attention to New Potential Customers, Relationship Marketing Focuses on Developing and Maintaining Strong Relationships With Existing Customers . This Logic Allows Brands to Obtain Important Advantages.
Transactional Marketing is a Unidirectional Model and Characterized by a Linear Process That Includes Market Analysis, Identification of Needs, Segmentation, Identification of the Target and Positioning of singapore item phone number the Offer. In This Model, Marketing Strategies Are Often of the “push” Type, That is, the Message is Pushed Towards the Customer.on the Contrary, That Involves a Circular Process. This Process, in Fact, Starts From the Understanding of the Consumer, Reaches Its Peak With the Satisfaction of Their Needs and Continues With Constant Attention to Their Needs. It is No Coincidence That Among the Key Ingredients of Relationship Marketing Are Customer Service and Continuous Interaction With the Customer Through Channels Ranging From Social Media to Emails.
This Form of Marketing Has Established Itself Starting From the Most Recent Technological Developments That Have Made Possible a Profound Diversification of the Methods of Interaction Between Companies and Customers, One of Which is Marketing Automation . Relationship Marketing: Definitionthe Benefits of Relationship Marketingresulting From the Awareness That Current Customers Are in Fact the Key to the Long-term Success of the Company , Relationship Marketing Sets Their Loyalty as a Priority Objective. Instead of Dedicating Its Attention to New Potential Customers, Relationship Marketing Focuses on Developing and Maintaining Strong Relationships With Existing Customers . This Logic Allows Brands to Obtain Important Advantages.