Personalized marketing: always going further to ensure the success of your campaign
Posted: Sat Dec 14, 2024 6:22 am
If you are still not convinced by this revolution in email marketing personalization, let's take it to the next level with a new example, Deepfake.
Through this new type of marketing personalization, we send a direct email containing a video of a member of your team whose voice and face have been previously cloned by AI.
Then all you have to do is generate a video with variables phone number data like the name of the person you're targeting and ask the AI to generate thousands of videos in which the lips synchronize perfectly to pronounce the first name of the recipient of the video or any other variables at key moments.
And if you don't want to clone your own voice and face, you can just use the actors' ones that usually come with this type of solution.
Here is an example of a relatively affordable solution from someone cloning their own voice and image.
Here you can see some examples of people who have cloned their voice and image. It is not as perfect as with pre-programmed actors. However, the technology is evolving at an impressive speed.
According to some sources, this type of message would record a click rate up to 16 times higher than that of ordinary content and a personalized video has a 35% greater chance of retaining the consumer .
Now all you need to do is find the right platform for your business.
(Correct incorporation of names, functional dynamic variables, quality of the visual, smooth connection to Mailchimp, Zapier and others…).
Ensure technical performance to avoid creating thousands of unusable videos.
Prices vary widely across various AI video generation platforms, ranging from $15 to $300.
Often these platforms have a demo version, so don't hesitate to test them out.
Here are some of them: BHuman.ai; HeyGen; D-ID; Synthesia AI; Hyperis; Sendspark; Idomoo …
For the more expert among you, there are also free open source versions.
Through this new type of marketing personalization, we send a direct email containing a video of a member of your team whose voice and face have been previously cloned by AI.
Then all you have to do is generate a video with variables phone number data like the name of the person you're targeting and ask the AI to generate thousands of videos in which the lips synchronize perfectly to pronounce the first name of the recipient of the video or any other variables at key moments.
And if you don't want to clone your own voice and face, you can just use the actors' ones that usually come with this type of solution.
Here is an example of a relatively affordable solution from someone cloning their own voice and image.
Here you can see some examples of people who have cloned their voice and image. It is not as perfect as with pre-programmed actors. However, the technology is evolving at an impressive speed.
According to some sources, this type of message would record a click rate up to 16 times higher than that of ordinary content and a personalized video has a 35% greater chance of retaining the consumer .
Now all you need to do is find the right platform for your business.
(Correct incorporation of names, functional dynamic variables, quality of the visual, smooth connection to Mailchimp, Zapier and others…).
Ensure technical performance to avoid creating thousands of unusable videos.
Prices vary widely across various AI video generation platforms, ranging from $15 to $300.
Often these platforms have a demo version, so don't hesitate to test them out.
Here are some of them: BHuman.ai; HeyGen; D-ID; Synthesia AI; Hyperis; Sendspark; Idomoo …
For the more expert among you, there are also free open source versions.